I’m glad to announce the TagMan and PositiveFeedback (parent company) websites are now live.  Go to www.positivefeedback.com or www.tagman.com to find out more.

The website overviews the TagMan page tag management solution and the company as a whole as well as links to company media and interesting industry reading……….Enjoy and feel free to drop us a line or a note on the contact us page to chat in more detail.

It seems the universal tagging is very much in the thoughts and words of the online community.  This post by Ian Thomas about data and universal tagging led into this post by Jacques Warren  which has lots of interesting comments about universal tagging and some good reader comments. 

We think tag management is becoming a real issue and that the piggy-back solutions only address part of the problem. Would love to hear their thoughts about TagMan, sounds like it could be the solution!

As we get this blog up and running I just wanted to introduce you to the concept of TagMan.  TagMan is a universal tagging system that enables Web site administrators, advertising and marketing teams and media agencies to manage, track and control all of their tagging needs with the use of one single tag. 

A single TagMan tag can house multiple tagging solutions to de-duplicate all online performance marketing and make the tagging process much simpler. You can track all your marketing channels, natural search included, and compare them side-by-side for response attribution modelling. 

Our aim is to make sure TagMan works with all tag based online marketing solutions, including content optimisation and web analytics. Currently we support major vendors like Atlas, DoubleClick and Google Analytics but support can be added easily for all of the tag-based solutions we’ve seen so far.

TagMan fills the gap between Ad Serving, Content Management and Web Analytics. Take control of your online marketing performance…