Many companies have commented that through their use of an advanced web analytics company like AT Internet, Omniture or RedEye they already have analysis of every campaign a user clicks on in their path to conversion, and as a result they struggle to see how TagMan can help them beyond that. Continue reading
Virgin Atlantic is working with tag management system TagMan to help it manage and track the online campaigns it has running across all its websites, which cover 25 markets around the world. Continue reading
Just a heads up and a few words on our new ‘brand’. We’ve not changed much, just the tagline but that was difficult enough.
The challenge was to come up with something that summed up what TagMan is and does. The problem was that ‘what it is’ is known as many things: a universal tag, container tag, Floodlight tag, universal action tag, tag management system etc. Continue reading
I am even more delighted to announce that TagMan has won the Innovation in Web Analytics and Optimization category of the inaugural e-consultancy Innovation Awards!
TagMan’s unique tag management solution that allows marketing and IT teams take control of tagging and also provides CPA de-duplication across all marketing channels has beaten off tough competition to win the awards.
Recognition of the innovative approach that TagMan has to digital marketing is always pleasing to receive, especially from well respected industry professionals.
Just a quick note to mention Ian Thomas’ blog post yesterday which gives an excellent overview of the tagging and data collection issues effecting all online marketers and webmasters. Continue reading
I just wanted to let you know that TagMan is detailed in the new e-consultancy innovation report. The overview is in the Web Analytics and Optimisation section of a report that is well worth a read, please see part of the overview below; Continue reading
Today’s post is about the TagMan CPA de-duplication research project. With marketing budgets under increasing pressure due to the credit crunch, companies cannot afford to be paying out more than once for the same lead or sale. Continue reading
How much are you over-paying on duplicate marketing commissions? Do you know which of your online marketing partners are charging you for the same lead or sale, and how much it’s costing you? Continue reading
A lot of client discussions regarding tag management recently have covered the conditional tag serving of TagMan so thought it was worth giving a quick overview. TagMan can be configured with a number of tagsets each delivering a different vendors tag into the container tag (e.g affiliate network pixels, if affiliate de-duplication is the goal). The user configuring TagMan can decide whether the tag should be served at all times or conditionally, depending on the campaign that was responsible for delivering the user and thus providing CPA de-duplication. Continue reading