Clients of TagMan recently discovered that, since the system enables you to gain visibility of on-site search terms in real time, the Icelandic volcano spewed out more than air-traffic hindering ashes. Continue reading
Excess Ad and Analytics Tags Slowing Page Loads and Contributing to Traffic Abandonment
NEW YORK (May 10, 2010) TagMan, the single-tag/pixel solution to the problems of online campaign tracking, today announced the introduction of ServerTags, that enable publishers to reduce or eliminate slow page loads and audience loss that result from having dozens of ad/analytics tags/pixels on their sites. Slower page loads encourage users to abandon their retail and e-commerce site visits, resulting in lower sales. Continue reading
Single Tag Online System to Track Online Sales and Manage Ad Tags On Lauraashley.com
NEW YORK (March 3, 2010) TagMan, the one-tag/pixel solution to the problems of online campaign tracking, today announced that fashion and home furnishings retailer Laura Ashley has implemented TagMan on Lauraashley.com. The TagMan system, which enables all ad tracking tags on a site to be housed and managed through a single tag, will be used to reveal the click-path any customer makes in buying from the site. This will make campaigns easier to implement and for commission payments to be attributed with greater accuracy. Continue reading
NEW YORK (February 15, 2010) TagMan, the one-tag/pixel solution to the problems of online campaign tracking, today announced it has closed a first-round of external financing led by Cambridge Angels and the London Business School E100. Continue reading
Boden, the international online clothes retailer, has hired independent universal tag management system TagMan for tag management and to help the company understand the full journey its customers take on their way to buying from its websites. Continue reading
Many companies have commented that through their use of an advanced web analytics company like AT Internet, Omniture or RedEye they already have analysis of every campaign a user clicks on in their path to conversion, and as a result they struggle to see how TagMan can help them beyond that. Continue reading
Virgin Atlantic is working with tag management system TagMan to help it manage and track the online campaigns it has running across all its websites, which cover 25 markets around the world. Continue reading
Just a heads up and a few words on our new ‘brand’. We’ve not changed much, just the tagline but that was difficult enough.
The challenge was to come up with something that summed up what TagMan is and does. The problem was that ‘what it is’ is known as many things: a universal tag, container tag, Floodlight tag, universal action tag, tag management system etc. Continue reading
I am even more delighted to announce that TagMan has won the Innovation in Web Analytics and Optimization category of the inaugural e-consultancy Innovation Awards!
TagMan’s unique tag management solution that allows marketing and IT teams take control of tagging and also provides CPA de-duplication across all marketing channels has beaten off tough competition to win the awards.
Recognition of the innovative approach that TagMan has to digital marketing is always pleasing to receive, especially from well respected industry professionals.
Just a quick note to mention Ian Thomas’ blog post yesterday which gives an excellent overview of the tagging and data collection issues effecting all online marketers and webmasters. Continue reading