Smart container tag and tag management system will be used to deploy and track all online campaigns
Tag Management System, TagMan Adds Stéphane Hamel and Mike Peralta to Advisory Board.
NEW YORK, NY (January 18, 2011) TagMan, the Tag Management System with real-time Attribution for enterprise e-commerce, today announced that (Mr.) Stéphane Hamel and Mike Peralta have joined the company’s advisory board. Continue reading
NEW YORK (July 21, 2010) TagMan, the marketing tag management system that solves the problems associated with site tagging and tracking of online marketing campaigns through a single universal tag, today announced a Board of Advisors tasked to consult with the rapidly growing company on its strategy and tactics. Continue reading
NEW YORK (June 30, 2010) TagMan, the ad tag management system that solves the problems associated with site tagging and tracking of online marketing campaigns through universal- or server side- tag solutions, today announced the further expansion of its US-based team by naming Wendy L. Zenchyshyn Vice President of Business Development and Aaron K. Gragg as Vice President of Sales, two newly created positions. Continue reading
Big thanks to the NMA awards judges and award sponsor DoubleClick for some great news for TagMan – the Special Award for Technical Innovation.
Below is the list so far of all the tags that TagMan clients currently have plugged into their websites through TagMan. It’s a long list and helps to demonstrate just how many systems rely on tags to work and why tag management has become a crucial issue for website owners. Remember, every tag you have on a page slows it down and each one reports data that could be even more useful if it was reported in the same place (and using the same rules) as all the rest. Continue reading
Clients of TagMan recently discovered that, since the system enables you to gain visibility of on-site search terms in real time, the Icelandic volcano spewed out more than air-traffic hindering ashes. Continue reading
Excess Ad and Analytics Tags Slowing Page Loads and Contributing to Traffic Abandonment
NEW YORK (May 10, 2010) TagMan, the single-tag/pixel solution to the problems of online campaign tracking, today announced the introduction of ServerTags, that enable publishers to reduce or eliminate slow page loads and audience loss that result from having dozens of ad/analytics tags/pixels on their sites. Slower page loads encourage users to abandon their retail and e-commerce site visits, resulting in lower sales. Continue reading
Single Tag Online System to Track Online Sales and Manage Ad Tags On Lauraashley.com
NEW YORK (March 3, 2010) TagMan, the one-tag/pixel solution to the problems of online campaign tracking, today announced that fashion and home furnishings retailer Laura Ashley has implemented TagMan on Lauraashley.com. The TagMan system, which enables all ad tracking tags on a site to be housed and managed through a single tag, will be used to reveal the click-path any customer makes in buying from the site. This will make campaigns easier to implement and for commission payments to be attributed with greater accuracy. Continue reading
NEW YORK (February 15, 2010) TagMan, the one-tag/pixel solution to the problems of online campaign tracking, today announced it has closed a first-round of external financing led by Cambridge Angels and the London Business School E100. Continue reading