This despite evidence that shoppers are becoming increasingly social, with 58% of online consumers having “followed” a retailer through Facebook, Twitter or a retailer’s blog.

While e-commerce sites generally feature less shareable content than publishers, we have to wonder if online retailers, whose conversions are so vulnerable to page-load time, are especially wary of the extra load time accompanied with installing social plugins. If these e-commerce sites are missing out on a valuable opportunity due to concerns about extra load time, they might want to talk with TagMan about our Smart Tag Loading functionality built into our latest release.

• Adding and changing tags is a growing burden on the IT department
• The current process for changing tags is highly inefficient
• High probability of duplicate and outdated tags
• If the tags are wrong, so is the data they are supposed to provide

You need to determine the full extent of your tagging problem
In the white paper, Stanhope provides a relatively simple web site tagging audit that makes it easy for you to determine how tags currently impact your website. Using a 1-3 point system, the audit asks the reader to consider six key categories:

• Number of JavaScript tags
• Time required to add/change tags
• Frequency of additions/changes
• Number of parties involved in tag management
• Overall site complexity
• Impact of tags on page load time

Forrester sites a number of benefits of tag management systems
Not surprisingly, for those that do the audit and end up with a high score, Forrester recommends investing in a tag management system. (Thank you Forrester—we couldn’t agree with you more!) Here are some of the benefits of deploying a tag management system sited in the white paper:

• Increased accuracy of analytical data
• Increased efficiency when changing/managing tags
• Reduced reliance on any one supplier for data
• Puts tag management in the hands of those that need the data
• Enhanced page load performance since unmanaged tags slow pages down

Forrester includes TagMan among leading Tag Management System vendors
Forrester lists five tag management system vendors including TagMan without showing preference to any of us. We appreciate their unbiased approach since this makes their white paper that much more credible. And as the global leader in tag management, we hope you’ll enjoy your free copy, do the audit and then give us a shout.

Start the survey now and have a chance to win a $25 iTunes voucher:  http://svy.mk/mFGvD9

TagMan will continue to closely monitor, and participate in, the process of defining how the regulations will ultimately be interpreted and the technology and marketing implications of this. We will update our clients and partners from time to time as appropriate on these developments and how the TagMan platform will help companies to comply.

For more on online consumer privacy in Europe and the US follow us at @tagmanprivacy

Debenhams, the UK’s leading department stores group, is working with super container tag and tag management system TagMan to help it implement and track all its online activity.
The company, which operates online at www.debenhams.com, will use TagMan to track the entire path to conversion users take to buying from its online store, taking in exposure and interaction with display, paid and natural search, email and affiliate campaigns.

TagMan will become its global universal tag enabling the company to implement new tracking tags instantly, without using IT resources and plugging the tags from all campaigns into a single system for joined up reporting and analysis.

Simon Forster, trading director, at Debenhams, said: “We have made some fundamental changes to the way we measure the traffic to our site and TagMan is the natural step forward to help us to manage our online marketing campaigns. The system will give us complete control over our tracking tags and eliminate the cost of using a third party to do it for us.”

TagMan’s single page tag will house all the tags used to track Debenhams’ online campaigns, including display, paid and natural search, affiliates and email, giving Debenhams’ marketing team a single view of the effectiveness of its online marketing activity. It will use this insight to plan future campaigns more effectively, since it will be able to see which channel played what role in delivering a customer.

It will also eliminate duplicate commissions paid to affiliates by accurately identifying which partner delivered a sale.

Jon Baron, general manager at TagMan, said: “Debenhams is now free to use new marketing technologies that will improve their online results. TagMan will give the marketing department full control over its future campaigns and significantly reduce costs. ”

About TagMan
TagMan is the smart container tag for enterprise e-commerce. By acting as a single, independent, universal tag and interface through which tracking tags and pixels can be deployed to an advertiser’s web site, online marketers can save time and money in the way they track campaigns and capture the complete path to conversion. TagMan was founded in November 2007 and has offices in New York and London. Clients include Virgin Atlantic, Subaru, Boden, Laura Ashley, Thomas Cook and Air New Zealand.

About Debenhams
Debenhams is a leading department stores group with a strong presence in lingerie retail, stocking brands like Wonderbra, Calvin Klein and Sloggi. Debenhams is also renowned in a number of other key product categories including women’s wear with dresses, bikinis, petite clothing, make-up, health and beauty, perfume, lingerie, jeans, mens fashion, home ware, accessories and children’s wear.

NEW YORK, NY (January 18, 2011) TagMan, the Tag Management System with real-time Attribution for enterprise e-commerce, today announced that (Mr.) Stéphane Hamel and Mike Peralta have joined the company’s advisory board.

The announcement comes on the heels of TagMan’s Series A funding round.

“Stéphane is  a leading voice in the enterprise analytics  technology community and Mike is a well respected leader in the data-driven ad tech media community,” says TagMan founder and CEO Paul Cook. “We are confident both will be valuable additions to our Advisory Board, on which we rely on for guidance and insight.”

As the creator of technologies that highlight tagging challenges such as WASP (Web Analytics Solution Profiler) and concepts such as Online Analytics Maturity Model,  Mr. Hamel will bring both the technology experience and Analytics community input that will allow TagMan to continue to seamlessly connect the off-site marketing/media vendors with on-site enterprise analytics tools. Mr. Hamel helps his clients understand the value of online optimization through analysis, is on the board of directors and treasurer of the Web Analytics Association where he is the winner of the Web Analytics Association’s Leadership and Technical Excellence Recognition.

Mr. Peralta is COO of search re-targeting business Magnetic and is an experienced media technology veteran respected by industry leaders for his experience in building data-driven ad-tech businesses; from revenue generation through to operations. Mr. Peralta previously was CRO at Tumri and SVP North American Advertiser Services at Platform A at AOL His experience and connections with media technology leaders will enable TagMan to further inform partners, globally how TagMan can enhance and connect intent/conversion data such as search retargeting, along with dynamic messaging to provide better optimization for client’s media campaigns

The other member of TagMan’s advisory board include Brendan Condon, Chief Executive Officer at REVShare; Calvin Lui, former President & CEO of data-driven platform Tumri; John Marshall, founder of ClickTracks and Market Motive, providing training courses and certification in online marketing; and Tom Sipple, a Vice President at Interactive Corporation

TagMan (www.TagMan.com) is the smart container tag for enterprise e-commerce that offers real-time attribution. By acting as a single, universal tag and interface through which tracking tags and pixels can be deployed, online marketers can save time and money in the way they implement, manage and track campaigns. TagMan goes beyond last-click by capturing the complete path to conversion of online customers and providing real-time attribution reports that alleviate discrepancies between display, CPA and PPC online advertising channels.

TagMan was founded in November 2007  with offices in New York & London. Clients include Ancestry.com, Virgin Atlantic, Subaru, Allianz & Air New Zealand.  TagMan recently won the DPAC Award as the Best Advertising Analytics company as determined by peers in digital media and marketing.

“TagMan has achieved significant traction amongst web marketers by taking away the pain associated with deploying tracking pixels, speeding up their pages and providing multichannel attribution reports in real-time,” says company CEO and founder Paul Cook. “We are very pleased to have an exceptional team of deeply experienced advisors to help up take TagMan’s sophisticated proposition to mainstream marketers.”

The Board includes:

Brendan Condon: With 25 years of global media experience across several TIME WARNER divisions (serving the past seven years at AOL overseeing its global Mobile, SEM, Affiliate and APAC advertising businesses and before that, 18 years at TIME Inc), Mr. Condon specializes in media monetization, especially digital with and local cross-media advertising.

Formerly, the Managing Director of AOL’s Platform-A International advertising division, based in London, Mr. Condon led the business with full P+L responsibilities, and a team of more than 500 employees across 10 European countries and Japan.

Calvin Lui: The former President & CEO of Tumri, the leading provider of dynamic creative solutions for online display advertising, Calvin Lui has a strong history of building teams and scaling businesses, both online and offline, with particular emphasis on sales, marketing, business development and corporate development. Prior to Tumri, Mr. Lui served as COO of Connexus a leading Internet performance marketing company, and also served as President of its Traffic Marketplace division.  He has also worked as SVP of Sales and Marketing at Ticketmaster, served as CEO at TheMan.com and held management positions at Lycos, St. Paul Venture Capital and Credit Suisse First Boston.

John Marshall: has 30 years experience of entrepreneurship in the software and Internet industries. He is a Netscape alumnus and went on to found ClickTracks , a pioneering web analytics tool.  Mr. Marshall invented and patented several important innovations within analytics, including the now ubiquitous overlay view. ClickTracks was acquired by Lyris Technologies in 2006.  Mr. Marshall is a founder of Market Motive, providing training courses and certification in online marketing.

Tom Sipple: is currently a Vice President at Interactive Corporation (IAC), leading the monetization strategy, direct sales, aggregator partners, mobile and advertising operations groups for Dictionary.com (part of the family of brands). He joined IAC from Yahoo! where he spent eight years in various roles, but most recently as Managing Director of Yahoo, SE Asia managing Yahoo’s user and revenue growth in the emerging markets of Vietnam, Thailand, Singapore, Philippines, Indonesia and Malaysia.  Prior to moving to Asia, Mr. Sipple was a Strategic Account Director in display media sales for Yahoo based in San Francisco. He also worked at USA Today leading circulation and advertising for the travel category.

TagMan (www.TagMan.com) is the single-tag solution to the problems of online campaign tracking and slow pages loads due to excess tags. By acting as a single, universal tag and interface through which tracking tags and pixels can be deployed to a retailer, e commerce or advertiser’s web site, online marketers can save time and money in the way they track campaigns and see how all online channels are working together. Clients include Virgin Atlantic, Subaru, Boden, Laura Ashley, Thomas Cook and Air New Zealand. TagMan was founded in November 2007 and has offices in New York and London.

“Wendy is a proven strategic-thinking, results-oriented professional with years of sales and marketing experience with technology companies and Aaron is experienced in web content management, social computing and measurement, web analytics, document management, personalization/content delivery, and other aspects of enterprise content management,” says Jon Baron, General Manager of TagMan. “They will both be invaluable new members of the TagMan team as we continue to ramp up in the US market.”

Before coming to TagMan, Ms Zenchyshyn had been with Enquisite Search Analytics (San Francisco) as Director of Strategic Partnerships since May 2008 and where she developed strategy including SaaS pricing models and marketing programs to effectively recruit large advertising agencies and direct advertisers focused on search engine marketing. From August 2007 to May 2008, Ms Zenchyshyn was Director, Business Development for Lyris, Inc. managing technology partners whose products were integrated into Lyris’ solutions. Before that, she was for four years Director, Worldwide Channel Sales for ClickTracks Analytics (which was acquired by Lyris, Inc.).

Earlier in her career Ms Zenchyshyn was a Regional Account Manager for WebTrends Corporation; a Channel Sales Manager – International for VPNet Technologies (Avaya); the Director, Global Channel Sales for Mobile Automation, Inc,;  Channel Sales Program Manager for Cisco Systems and spent ten years with Merisel, Inc  in positions of increasing responsibility and authority, the last being Director Worldwide Sales Services, Product and Marketing. She is graduate of Waterloo, Canada’s Wilfrid Laurier University.

Mr. Gragg comes to TagMan from WebTrends (Portland) where he has been a Strategic Account Executive since May 2008 responsible for $4.2 million in software and on demand sales for enterprise web analytics in Southeastern US. Prior to that, he was a Regional Sales Manager for RedDot Solutions/Hummingbird/Open Text from 2004 to 2008 and before that, a Financial Services Practice Manager at Verian Technologies. Earlier in his career, Mr. Gragg was an Account Executive with FileNet Corporation and served in sales and sales management positions with eGrail, Interwoven, Parametric Technology Corporation and the Mars Mission Research Center. He holds Bachelor of Science in Aerospace Engineering from N.C. State University.

TagMan (www.TagMan.com), the first independent tag and pixel management system, was built and developed by web analytics pioneer Paul Cook as a solution to the problems of implementing new tracking tags on advertiser websites. TagMan has revealed that up to 25% of a typical e-commerce advertiser’s commissions are duplicates.  TagMan’s universal tag solution  instantly deduplicates sales and attribute credit in real time across ALL online channels so that for every $1 spent with TagMan, clients see up to a $41 return on their investments.  Existing platforms do not offer this conversion report. The negative impact of too many pixels on a client’s website (contributing to shopping basket abandonment) drove TagMan’s focus on latency and pixel reduction as a core part of the platform used by clients globally. Clients include online advertisers and agencies in the UK, US and Germany, including Virgin Atlantic, Subaru, Boden, Laura Ashley, Thomas Cook and Alliance & Leicester.

Founded in 2007, TagMan is privately owned and funded and has offices in New York and London. It has received funding from Cambridge Angels and the London Business School E100.

NMA summed up the evening’s events, stating that: ‘This year’s Special Award for Technical Innovation went to TagMan, the platform that provides a single-tag solution to the problems of online campaign tracking. Tagman, which works with brands including Virgin Atlantic, Boden and Thomas Cook, was deemed an “innovative solution for an increasingly challenging problem” by the judges.’

It was a great night and fantastic recognition of how we’re helping the online industry move forward. Congrats to all the shortlisted companies, ‘highly commended’s and winners on the night.

Web Analytics
AT Internet
Coremetrics
Google Analytics
IndexTools
Microsoft
Omniture
Unica
Webtrends

Display advertising/ad servers
Adconian
Advertising.com
Atlas
Blue Lithium
Doubleclick
Eyeblaster
Facilitate
Flashtalking
Mediaplex
Trip Advisor
Unanimis
ValueClick

Retargeting
Criteo
Infectious Media
Invite Media
Mediaplex
Right Media
Specific Media
Struq

PPC
Bing
Click Equations
Double Click
Google AdWords
iCrossing
Kenshoo
Marin
MSN
Yahoo

Affiliate
Adcell
Adconion
Adscale
AdTiger
Affiliate Future
Affiliate Window
Affilinet
Buyat
Commission Junction
Hotels Combined
iProspect
Linkshare
Mediastay
Metanetwork
Peak Point
Quown
Rupiz
TradeDoubler
Webgains
Xtendmedia
Zanox

Email
Cheetahmail
Email reaction
SilverPop

Other
Channel Advisor
Coomunicate
Do-Hop
edigital
eFrontier
Kelkoo
Lynku
Lyris/Clickstream
Nextag
Peerius
PriceGrabber
Qype
Returnity
Shopzilla
Z Mags
TravelSupermarket

New tags are being added all the time but it shows just how complex the world of tagging has become.