As we settle into 2013 and what will be a BIG year in digital marketing, we’ve teamed up with our premium partners to bring you our collective take on the biggest opportunities for marketers this year. Marketing gurus from leading digital solutions share their answers to the following question:
What are the greatest challenges and/or opportunities facing digital marketers in 2013? Continue reading
Consumer privacy laws are constantly evolving and with the EU ePrivacy Directive coming 
into effect, as well as the growing focus in the US by the Obama administration, 2012 will be a big year for change. Our recent webinar featuring Forrester Research highlighted what you should know about the changing ePrivacy landscape, available solutions and how tag management can help.
Here Anthony Mullen, Senior Analyst at Forrester Research and Angus Glover Wilson, Chief Privacy Officer at TagMan answer your questions from the presentation on Thursday, March 29, 2012.
Consumer privacy laws are constantly evolving and with the EU ePrivacy Directive coming into effect, as well as the growing focus in the US by the Obama administration, 2012 will be a big year for change. Are you looking for technologies to support these changes? Look no further and join this webinar to learn more about the changing ePrivacy landscape, available solutions and specifically how tag management systems can help.
Join guest speaker Anthony Mullen, Senior Analyst at Forrester Research and Angus Glover Wilson, Chief Privacy Officer at TagMan for this 45-minute webinar Thursday, March 29, 2012 11:00 AM – 12:00 PM EDT where you’ll learn about:
• The legal imperative – timelines, EU developments (‘Cookie Directive’)
• The ePrivacy landscape – now and in the future
• The role cookies play – awareness and management
• Tag Management for ePrivacy compliance
• Top tips on what you can do to get ready
To register, click this link
We announced last week our exclusive partnership with Digital Fulcrum which now allows any tag to run through our tag management system asynchronously. Adam Figuiera discusses in this guest blog post the issues of 3rd party tags and what to consider.
Guest post by Adam Figuiera, Product Marketing Manager, Monetate
Adam Figueira
The web is awash in tags. From analytics to ad serving, website testing to channel optimization, marketers use an ever-increasing number of third-party solutions for improving and measuring the customer’s website experience–and to make the process for doing so easier.
But can too much of a good thing actually be bad? Indeed it can, and one might accurately term the last five years as the Era of Tag Bloat. However, the marketer’s challenges extend beyond just the number of tags necessary for running a modern website.
Like Dr. Jekyll and Mr. Hyde, website JavaScript tags can have split personalities–enhancing a marketer’s knowledge and the visitor’s experience when everything performs properly, but showing their evil side when things don’t go as planned. Continue reading
TagMan rehouses all of your site's third-party tags into one independent tag management system, loading only the necessary third-party tags when a customer visits your site ensuring faster page load times and better tracking of conversions.
TagMan’s Tag Management System already accelerated page-load times by optimizing its clients’ third-party tags with its its patent pending smart tag loading functionality, which serves tags asynchronously enabling them to load independently of the page content rather than blocking it. Now by combining forces with Digital Fulcrum we are able to offer brand marketers even faster page-load times along with a superior online experience for customers by extending this solution further to allowing synchronous tags to be executed asynchronously without modifying any code, which now enables TagMan to be used asynchronously with any third-party tag.
Learn more about the TagMan and Digital Fulcrum partnership in this announcement, “TagMan and Digital Fulcrum Join Forces To Optimize Performance of Legacy 3rd Party Tags.”
And be sure to download our recent white paper, “Smart Loading Tags To Accelerate Your Website’s Performance,” which focuses on research in synchronous tag acceleration – assessing opportunities for optimizing page-load times through tag acceleration methods, which can result in lower abandonment rates and a better user experience for customers online.
Many marketers don’t realize just how much impact a few 3rd-party scripts have on their website’s page loading and performance and how that can affect the bottom line in terms of conversions, not to mention user experience. Research indicates that it can be significant.
In fact, a study by the Aberdeen group, reveals that a 1-second delay in page loading can correlate to a 7% loss in conversions. That’s a serious problem.
And while tag management is a solution, tag management done poorly can create, rather than solve, performance issues. In essence, tag management done badly can lead to poor acceleration issues. In a recent study, “Smart Loading Tags to Accelerate Your Website’s Performance,” we looked at page-load times with different tag management solutions to illustrate this point. Continue reading
With the assistance of Ghostery, we’ve put together some data showing that social plug-in adoption among IR500 websites lags far behind adoption among all top sites. While 50% of all sites have a Facebook plug-in and 42.5% have a Twitter plug-in, it turns out that only 31% of the IR500 have any social plug-in at all (see our infographic after the jump).
This despite evidence that shoppers are becoming increasingly social, with 58% of online consumers having “followed” a retailer through Facebook, Twitter or a retailer’s blog.
While e-commerce sites generally feature less shareable content than publishers, we have to wonder if Continue reading
Four years after TagMan created the first Tag Management System, Joe Stanhope, Senior Analyst at Forrester Research produced a terrific white paper called “How Tag Management Improves Web Intelligence” a few months back. Now through the “magic” of licensing, TagMan is making this available as a free download. Just in case you can’t be bothered to read the whole thing or need a little more convincing to read it, here is a scintillating synopsis of Stanhope’s insights.
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Online shoppers are a fickle lot and the competition for their attention and their spend in utterly fierce. Consequently, optimizing every aspect of your e-commerce program, and the tags that manage them, is absolutely essential. We have just written a blog post on Econsultancy outlining general best-practice tips dealing with on and off-site activity.
Continue reading
Per today’s release from the UK Information Commissioner’s Office (ICO) on the new EU Privacy & Communications Directive, “Organisations and businesses that run websites aimed at UK consumers are being given up to 12 months to ‘get their house in order’ before enforcement of the new EU cookies law begins”.
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