Four years after TagMan created the first Tag Management System, Joe Stanhope, Senior Analyst at Forrester Research produced a terrific white paper called “How Tag Management Improves Web Intelligence” a few months back. Now through the “magic” of licensing, TagMan is making this available as a free download. Just in case you can’t be bothered to read the whole thing or need a little more convincing to read it, here is a scintillating synopsis of Stanhope’s insights. Continue reading →
Online shoppers are a fickle lot and the competition for their attention and their spend in utterly fierce. Consequently, optimizing every aspect of your e-commerce program, and the tags that manage them, is absolutely essential. We have just written a blog post on Econsultancy outlining general best-practice tips dealing with on and off-site activity. Continue reading →
Tag Management System, (TagMan Inc named after same), simply put, is a way to deploy and manage all of your on-site vendor tags, pixels, analytics tags and tracking pixels agnostically in one place to create a control and simplicity previously not available, through one system interface. (These are also often called Tag Management Platforms). Not unlike a CMS behaves for your site content. Continue reading →
Below is the list so far of all the tags that TagMan clients currently have plugged into their websites through TagMan. It’s a long list and helps to demonstrate just how many systems rely on tags to work and why tag management has become a crucial issue for website owners. Remember, every tag you have on a page slows it down and each one reports data that could be even more useful if it was reported in the same place (and using the same rules) as all the rest. Continue reading →
Excess Ad and Analytics Tags Slowing Page Loads and Contributing to Traffic Abandonment
NEW YORK (May 10, 2010) TagMan, the single-tag/pixel solution to the problems of online campaign tracking, today announced the introduction of ServerTags, that enable publishers to reduce or eliminate slow page loads and audience loss that result from having dozens of ad/analytics tags/pixels on their sites. Slower page loads encourage users to abandon their retail and e-commerce site visits, resulting in lower sales. Continue reading →
I thought it was worth pointing out this interesting article on the e-consultancy Internet Marketing News blog about tagging nightmares. Enjoy the read, it is definitely a subject coming to the fore at the moment.