Tag Archives: tag management

TagMan at eMetrics USA

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To celebrate the launch of our New York datacenter and in order to catch up with all the movers and shakers in the web analytics world we’ve decided to sponsor Jim Sterne’s eMetrics summit in Washington next month. We’ve got a small stand (well table!) so will be able to demo the product and I’m really looking forward to it. As part of the package we get a 300 word advert  to trying entice people to our table of tagging delights…
TagMan is the world’s first independent tag management solution. It allows companies to plug all their page tags into one system, which they can manage themselves or give to their agencies. TagMan enables many things, including path to conversion tracking across all online channels and real-time CPA de-duplication .  Continue reading →

How does the TagMan conditional tag serving work?

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A lot of client discussions regarding tag management recently have covered the conditional tag serving of TagMan so thought it was worth giving a quick overview.  TagMan can be configured with a number of tagsets each delivering a different vendors tag into the container tag (e.g affiliate network pixels, if affiliate de-duplication is the goal). The user configuring TagMan can decide whether the tag should be served at all times or conditionally, depending on the campaign that was responsible for delivering the user and thus providing CPA de-duplication. Continue reading →

Universal Tagging, the talk of the moment

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It seems the universal tagging is very much in the thoughts and words of the online community.  This post by Ian Thomas about data and universal tagging led into this post by Jacques Warren  which has lots of interesting comments about universal tagging and some good reader comments.

We think tag management is becoming a real issue and that the piggy-back solutions only address part of the problem. Would love to hear their thoughts about TagMan, sounds like it could be the solution!

Comprehensive tagging solution

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Is comprehensive one of those words like epic that are always overused?  It seems that lots of companies have the most comprehensive tag management solution on the market that can deliver any market tracking tag.  When it comes down to the crunch, however, a lot of solutions have real problems incorporating some tracking solutions such as Google Analytics. Continue reading →