Forrester’s white paper “How Tag Management Improves Web Intellegence” has recently been made available to download for free courtesy of TagMan (worth $499). Here Paul Cook, CEO and founder of TagMan, discusses the report and how TagMan fits into “nascent” Tag Management landscape. Continue reading
Four years after TagMan created the first Tag Management System, Joe Stanhope, Senior Analyst at Forrester Research produced a terrific white paper called “How Tag Management Improves Web Intelligence” a few months back. Now through the “magic” of licensing, TagMan is making this available as a free download. Just in case you can’t be bothered to read the whole thing or need a little more convincing to read it, here is a scintillating synopsis of Stanhope’s insights.