Tag Archives: tag management system vendors

Analysts Now Interested in Tag Management Q&A with Paul Cook, CEO TagMan, on Forrester white paper

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Forrester’s white paper “How Tag Management Improves Web Intellegence” has recently been made available to download for free courtesy of TagMan (worth $499). Here Paul Cook, CEO and founder of TagMan, discusses the report and how TagMan fits into “nascent” Tag Management landscape. Continue reading →

Forrester Recognizes Importance of Tag Management Systems

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Four years after TagMan created the first Tag Management System, Joe Stanhope, Senior Analyst at Forrester Research produced a terrific white paper called “How Tag Management Improves Web Intelligence” a few months back. Now through the “magic” of licensing, TagMan is making this available as a free download. Just in case you can’t be bothered to read the whole thing or need a little more convincing to read it, here is a scintillating synopsis of Stanhope’s insights.
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