In Part 1 of this two-part interview, Stéphane Hamel discussed tag management from the perspective of web analytics and implementation. This week he looks into the future and discusses where tag management might be headed.
Q: What’s the future of tag management?
A: Maybe it’s making it even easier for marketers. In my dreams, making it possible to drag and drop pieces of the puzzle. A visual tagger, maybe, that hides all the complexity of the actual code behind it. Continue reading
The word “guru” is an overused one, but when it comes to web analytics, Stéphane Hamel is undisguisedly worthy of the title. An all-round online analytics advocate, Stéphane is also director of strategic services at Cardinal Path, an educator and a prolific speaker.
We caught up with him to discuss tag management in the context of web analytics, organizational change, and implementation best practices. Continue reading
Tag Management System, TagMan Adds Stéphane Hamel and Mike Peralta to Advisory Board.
NEW YORK, NY (January 18, 2011) TagMan, the Tag Management System with real-time Attribution for enterprise e-commerce, today announced that (Mr.) Stéphane Hamel and Mike Peralta have joined the company’s advisory board. Continue reading