What’s more you can also get arrival data to tell you that the person who searched for car insurance and didn’t convert is the same person who’s bought a holiday from another client. The uses for this anonymous data are endless and will allow large agencies to use their scale to really add value for clients. And for those who want to go a step further you can also get TagMan to write its global user id into other peoples tags, allowing this data to be merged with other third party data or integrating with insight from your analytics system.

The campaign setup can also include natural search tracked as an impression and paid search tracked as a click to ensure priority campaigns have a greater level of traction.  Different campaigns can be allocated different lengths of window for a user to arrive at the site (if tracking views) or to return and convert depending on the rules set in the interface.

TagMan uses cookie data that is created when a user views or clicks on TagMan tracked media, to decide which tagset to deliver into the container tag, and therefore only delivering the relevant tag for the action that has occurred. This allows you control the online marketing campaigns and the valuable data associated with those conversions.

To prevent tags from slowing down the page, you can configure TagMan to writes out into an iframe instead of directly into the page.  The advantage of writing tags out into an iframe is they will not delay the page from completing like Javascript does.  If the business logic dictates that no 3^rd party tags need to be served, minimal code is sent back to the page, keeping bandwidth to an absolute minimum and reducing the impact on page download speed.  However, if page weight remains an issue you can always store a lightweight configuration in TagMan that you can roll back to in case of an emergency.

TagMan can claim to be fully comprehensive because it can deploy other piggy-back solutions, whereas you can’t use them to deploy TagMan!

Mix this with the fact it can deploy javascript based tag solutions, de-dupe based on post impression click or view activity and set conditional first/last click rules for completed actions and comprehensive is very much the word.

Also, because tags are launched via TagMan, should a particular vendor tag be slowing page load it can easily be removed at the click of a button through the TagMan interface rather than having to ask the webmaster to remove it.

Or even better, how about being able to set an end date against a vendor tag so that it’s automatically removed without you having to remember to remove it or do anything else.

TagMan will save you time. Being in control of the tagging process means that there will be fewer mistakes and improved accuracy, now that’s got to be a good thing……….

I was in a meeting today with a large media agency (modesty forbids etc.) talking about de-duplication, and they were outraged that affiliates could tag both links on an affiliate network and redirect through these to claim double commissions. They also conservatively (small “c”) estimated that they were overpaying affiliates by 30%. As digital marketing budgets rise even in the current economic climate, that means more and more revenue is being wasted.

Whether the norm or not, for those clients that are, saving money by reducing over-payments on duplicate solution commissions is critical, and an easy win for increasing ROI of marketing spend.  That can only be a good thing.

So what’s the answer? Well I reckon one way is to serve conditional tags onto a page based on who the referrer or owner of the “lead” is. This means that only relevant tags are served when and where needed, reducing the over-delivery of marketing tags that aren’t. So – only the correct referrer gets counted for the lead. And it’s only them that get’s paid! And there you go: de-duplication and the elimination of duplicate affiliate comissions in one nice, neat, easy solution. BTW – a nice by-product of this is that you also get extra data protection, because only the referrer gets to track and count the tag.

De-duplication of media and the delivery of any market tracking tag are key features of TagMan. They can directly save clients money and make the whole online marketing ecosystem more accountable.

A single TagMan tag can house multiple tagging solutions to de-duplicate all online performance marketing and make the tagging process much simpler. You can track all your marketing channels, natural search included, and compare them side-by-side for response attribution modelling.

Our aim is to make sure TagMan works with all tag based online marketing solutions, including content optimisation and web analytics. Currently we support major vendors like Atlas, DoubleClick and Google Analytics but support can be added easily for all of the tag-based solutions we’ve seen so far.

TagMan fills the gap between Ad Serving, Content Management and Web Analytics. Take control of your online marketing performance…