We’re pleased to annouce the beta version of above-the-fold detection support for TagMan view tags. TagMan view tags can be use to track ad views regardless of which ad server is being used. These tags provide a highly cost-effective (cheap!) way of tracking impressions in the path to conversion. Continue reading
I was at a meeting with an agency earlier and we got talking about tracking conversions across multiple clients in unrelated categories. This could be useful for a number of reasons, both to provide insight into the relationship between brands and also to enable targeting in future. Currently companies wanting to do this would need to either take a feed from DoubleClick or Atlas in order to use their user ids or actually share personal data between clients (which is unlikely to be possible for legal reasons). The new version of TagMan actually logs the global user id for all conversions, making such analysis easy. Continue reading
A lot of client discussions regarding tag management recently have covered the conditional tag serving of TagMan so thought it was worth giving a quick overview. TagMan can be configured with a number of tagsets each delivering a different vendors tag into the container tag (e.g affiliate network pixels, if affiliate de-duplication is the goal). The user configuring TagMan can decide whether the tag should be served at all times or conditionally, depending on the campaign that was responsible for delivering the user and thus providing CPA de-duplication. Continue reading
I was at a client meeting this week an the question of page download came up so I thought I’d jot down the answer here. TagMan consists of a JavaScript library and short amount of code that is included in each page. The library is standardised and shared across all clients so that users only download it once per session. Continue reading
Is comprehensive one of those words like epic that are always overused? It seems that lots of companies have the most comprehensive tag management solution on the market that can deliver any market tracking tag. When it comes down to the crunch, however, a lot of solutions have real problems incorporating some tracking solutions such as Google Analytics. Continue reading
No client wants a webpage to hang, appear blank, not load or redirect to another page. Tagging mistakes are easily made, and usually only noticed once live and when you need to generate a report. TagMan provides comprehensive change control so you can instantly roll back to a previous configuration, test changes on a staging server and then be deployed live by users with the correct permissions. This is all the while providing accountability by logging who is updating what. Continue reading
I would guess that most clients are paying far too much in commission payments to multiple marketing partners and vendors for a single lead or sale and that this is the norm rather than the exception. Continue reading
As we get this blog up and running I just wanted to introduce you to the concept of TagMan. TagMan is a universal tagging system that enables Web site administrators, advertising and marketing teams and media agencies to manage, track and control all of their tagging needs with the use of one single tag. Continue reading