A SEO brand search features in half of all top-converting user journeys
Attribution matters. Take search, for example. In e-commerce, SEO is the most powerful converter to a sale outside of direct-to-site navigation. Yet marketers direct the bulk of their search efforts – not to mention search spend – into PPC.
“Search is great, but you probably don’t understand what the real story is,” Continue reading →
With her team, Greenlight director of PPC Hannah Kimuyu has been integrating TagMan path-to-conversion data to understand the true role of paid and organic search in user journeys. Here she outlines some of the amazing insight they are becoming to able to feed into client strategies and tactics. Continue reading →