Tag Management » Piggy-back tag

TagMan at eMetrics USA

TagMan — Thu, 25 Sep 2008 20:13:58 +0000

To celebrate the launch of our New York datacenter and in order to catch up with all the movers and shakers in the web analytics world we’ve decided to sponsor Jim Sterne’s eMetrics summit in Washington next month. We’ve got a small stand (well table!) so will be able to demo the product and I’m really looking forward to it. As part of the package we get a 300 word advert to trying entice people to our table of tagging delights…

TagMan is the world’s first independent tag management solution. It allows companies to plug all their page tags into one system, which they can manage themselves or give to their agencies. TagMan enables many things, including path to conversion tracking across all online channels and real-time CPA de-duplication .

TagMan’s brilliance is its ease of use. Once blank TagMan tags are installed on the site they can be configured to deploy any type of tag into the page, including those that require data to be coded in dynamically from the page. Adding, editing and removing tags can be done literally in minutes. This means no more waiting for site development cycles to come round to edit existing tags or install new ones.

Unlike the free ad server piggy-back tag solutions like Atlas UAT and DoubleClick Floodlight, TagMan can be used to deploy virtually any type of tag, including those for Web Analytics, Surveys and Multi-variant testing. Better still if these systems can share data captured from the page and by TagMan for maximum efficiency and better integration.

Best of all TagMan can save companies thousands of wasted CPA. TagMan can track all forms of online marketing including display and natural search and can allow tags to be loaded based on the prior marketing activity. This enables companies to deploy solutions to help improve conversion for traffic responding to specific marketing campaigns as well as enabling CPA de-duplication. By only serving the tag for the company that generated the sale TagMan prevents two different CPA partners thinking they’ve generated the same sale making commission duplication a thing of the past.

TagMan makes installing new online marketing software easy. Let us enable you to take control of your online marketing performance.

Universal Tagging, the talk of the moment

TagMan — Thu, 31 Jul 2008 16:22:09 +0000

It seems the universal tagging is very much in the thoughts and words of the online community. This post by Ian Thomas about data and universal tagging led into this post by Jacques Warren which has lots of interesting comments about universal tagging and some good reader comments.

We think tag management is becoming a real issue and that the piggy-back solutions only address part of the problem. Would love to hear their thoughts about TagMan, sounds like it could be the solution!

Comprehensive tagging solution

TagMan — Wed, 23 Jul 2008 12:00:21 +0000

Is comprehensive one of those words like epic that are always overused? It seems that lots of companies have the most comprehensive tag management solution on the market that can deliver any market tracking tag. When it comes down to the crunch, however, a lot of solutions have real problems incorporating some tracking solutions such as Google Analytics.

TagMan can claim to be fully comprehensive because it can deploy other piggy-back solutions, whereas you can’t use them to deploy TagMan!

Mix this with the fact it can deploy javascript based tag solutions, de-dupe based on post impression click or view activity and set conditional first/last click rules for completed actions and comprehensive is very much the word.