It seems the universal tagging is very much in the thoughts and words of the online community. This post by Ian Thomas about data and universal tagging led into this post by Jacques Warren which has lots of interesting comments about universal tagging and some good reader comments.
We think tag management is becoming a real issue and that the piggy-back solutions only address part of the problem. Would love to hear their thoughts about TagMan, sounds like it could be the solution!
Is comprehensive one of those words like epic that are always overused? It seems that lots of companies have the most comprehensive tag management solution on the market that can deliver any market tracking tag. When it comes down to the crunch, however, a lot of solutions have real problems incorporating some tracking solutions such as Google Analytics. Continue reading