Tag Archives: path to conversion

Q&A: Sallie Stokes, TagMan’s new head of European account management services

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Sallie Stokes new head of TagMan account management team

Sallie Stokes has joined TagMan from business social networking powerhouse LinkedIn. (See separate press release) Here she explains why.


Q: LinkedIn is an immensely successful company at a very exciting time. Why the switch?

A: I joined TagMan because of the huge opportunity to educate the market on how they can, not only save money, but also make money from tracking and understanding their ROI from their marketing budgets. In uncertain economic times, I am excited to take on the new challenge to help marketers make their budgets work smarter for them. Continue reading →

Debenhams hires TagMan

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Smart container tag and tag management system will be used to deploy and track all online campaigns

Debenhams, the UK’s leading department stores group, is working with super container tag and tag management system TagMan to help it implement and track all its online activity.
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TagMan proves that non-brand SEO (AND affiliates) are worth their weight in marketing spend

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Chatting with a TagMan client (who I can’t name) about the attribution data we provide them, I was really impressed with the approach they have taken in assessing the quality (and ROI) of campaigns and how they use this data in their media planning.

The digital currency of awarding credit is still on the last click that generated the sale, and this is what they use for awarding their affiliates and other CPA channels commission for the business they generate. However, they use the attribution analysis of the campaigns to work out if a CPA channel is producing a positive ROI – and therefore if they should continue to invest in it. Continue reading →

News release: TagMan becomes Virgin Atlantic’s global ‘container tag’

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Virgin Atlantic is working with tag management system TagMan to help it manage and track the online campaigns it has running across all its websites, which cover 25 markets around the world. Continue reading →

Good marketing attribution stymied by Google Analytics?

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TagMan CEO Paul Cook has contributed a key blog post to Econsultancy.com revealing how the way Google Analytics tracks natural search makes effective marketing attribution a rather challenging business for site owners.

Full post here: http://econsultancy.com/blog/3963-does-google-analytics-overstate-the-value-of-search

Qualified view conversion and above-the-fold tracking

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We’re pleased to annouce the beta version of above-the-fold detection support for TagMan view tags. TagMan view tags can be use to track ad views regardless of which ad server is being used. These tags provide a highly cost-effective (cheap!) way of tracking impressions in the path to conversion. Continue reading →

TagMan at eMetrics USA

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To celebrate the launch of our New York datacenter and in order to catch up with all the movers and shakers in the web analytics world we’ve decided to sponsor Jim Sterne’s eMetrics summit in Washington next month. We’ve got a small stand (well table!) so will be able to demo the product and I’m really looking forward to it. As part of the package we get a 300 word advert  to trying entice people to our table of tagging delights…
TagMan is the world’s first independent tag management solution. It allows companies to plug all their page tags into one system, which they can manage themselves or give to their agencies. TagMan enables many things, including path to conversion tracking across all online channels and real-time CPA de-duplication .  Continue reading →