The BrightTag DMP, TagMan Platform and the “Tag Management” market. Universal Tag no more?

The new BrightTag take on tag management has got us excited at TagMan Inc, USA, where we live and breathe tags, page speed and passing data between all systems. Their new angle/positioning on tag management; data and privacy control is interesting for everyone. Continue reading

I’ve got web analytics, why would I need TagMan?

Many companies have commented that through their use of an advanced web analytics company like AT Internet, Omniture or RedEye they already have analysis of every campaign a user clicks on in their path to conversion, and as a result they struggle to see how TagMan can help them beyond that. Continue reading

TagMan supported products on the way

We’ve told you about some of the tag based products already supported in our universal tag management system so I thought it was only right to let you know about the exciting ones that we are currently working on and in the pipeline.

These include IndexTools, Omniture, ClickTale, Crazy Egg, Google Website Optimizer, Coremetrics, 4Q, Commission Junction, Affiliate Future, Kampyle and many more.  We’ll let you know as an when we update the support and add more vendors to our ever growing list!