Forrester’s white paper “How Tag Management Improves Web Intellegence” has recently been made available to download for free courtesy of TagMan (worth $499). Here Paul Cook, CEO and founder of TagMan, discusses the report and how TagMan fits into “nascent” Tag Management landscape. Continue reading
Four years after TagMan created the first Tag Management System, Joe Stanhope, Senior Analyst at Forrester Research produced a terrific white paper called “How Tag Management Improves Web Intelligence” a few months back. Now through the “magic” of licensing, TagMan is making this available as a free download. Just in case you can’t be bothered to read the whole thing or need a little more convincing to read it, here is a scintillating synopsis of Stanhope’s insights.
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Online shoppers are a fickle lot and the competition for their attention and their spend in utterly fierce. Consequently, optimizing every aspect of your e-commerce program, and the tags that manage them, is absolutely essential. We have just written a blog post on Econsultancy outlining general best-practice tips dealing with on and off-site activity.
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NEW YORK (July 21, 2010) TagMan, the marketing tag management system that solves the problems associated with site tagging and tracking of online marketing campaigns through a single universal tag, today announced a Board of Advisors tasked to consult with the rapidly growing company on its strategy and tactics. Continue reading
Below is the list so far of all the tags that TagMan clients currently have plugged into their websites through TagMan. It’s a long list and helps to demonstrate just how many systems rely on tags to work and why tag management has become a crucial issue for website owners. Remember, every tag you have on a page slows it down and each one reports data that could be even more useful if it was reported in the same place (and using the same rules) as all the rest. Continue reading
I was at a client meeting this week an the question of page download came up so I thought I’d jot down the answer here. TagMan consists of a JavaScript library and short amount of code that is included in each page. The library is standardised and shared across all clients so that users only download it once per session. Continue reading
No client wants a webpage to hang, appear blank, not load or redirect to another page. Tagging mistakes are easily made, and usually only noticed once live and when you need to generate a report. TagMan provides comprehensive change control so you can instantly roll back to a previous configuration, test changes on a staging server and then be deployed live by users with the correct permissions. This is all the while providing accountability by logging who is updating what. Continue reading