Big thanks to the NMA awards judges and award sponsor DoubleClick for some great news for TagMan – the Special Award for Technical Innovation.

NMA summed up the evening’s events, stating that: ‘This year’s Special Award for Technical Innovation went to TagMan, the platform that provides a single-tag solution to the problems of online campaign tracking. Tagman, which works with brands including Virgin Atlantic, Boden and Thomas Cook, was deemed an “innovative solution for an increasingly challenging problem” by the judges.’

It was a great night and fantastic recognition of how we’re helping the online industry move forward. Congrats to all the shortlisted companies, ‘highly commended’s and winners on the night.

Just thought I’d post what the e-consultancy Innovation Awards committee judges commented about the TagMan winning container tag solution: “The creation of a single system and interface through which tags can be deployed is a significant innovation which can help to remove the burden caused by the proliferation of tags as well as enabling complete campaign tracking.”

I am even more delighted to announce that TagMan has won the Innovation in Web Analytics and Optimization category of the inaugural e-consultancy Innovation Awards!

TagMan’s unique tag management solution that allows marketing and IT teams take control of tagging and also provides CPA de-duplication across all marketing channels has beaten off tough competition to win the awards.

Recognition of the innovative approach that TagMan has to digital marketing is always pleasing to receive, especially from well respected industry professionals.