Four years after TagMan created the first Tag Management System, Joe Stanhope, Senior Analyst at Forrester Research produced a terrific white paper called “How Tag Management Improves Web Intelligence” a few months back. Now through the “magic” of licensing, TagMan is making this available as a free download. Just in case you can’t be bothered to read the whole thing or need a little more convincing to read it, here is a scintillating synopsis of Stanhope’s insights.
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Tag Archives: independent tag
4 Questions to ask before choosing a Tag Management System
Tags are critical to online marketing. To implement marketing technologies and campaigns and to collect the data on which digital marketers rely. But they cause real pain like site failures, data loss, campaign delays and having no freedom to choose and use new technologies. Tag Management Systems are the answer. By installing the same, tiny piece of code on site pages, you can be free to add, edit or remove any tracking tag in seconds, straight from the web page and gain control again.
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Debenhams hires TagMan
Smart container tag and tag management system will be used to deploy and track all online campaigns
Debenhams, the UK’s leading department stores group, is working with super container tag and tag management system TagMan to help it implement and track all its online activity.
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News release: TagMan becomes Virgin Atlantic’s global ‘container tag’
Virgin Atlantic is working with tag management system TagMan to help it manage and track the online campaigns it has running across all its websites, which cover 25 markets around the world. Continue reading
