4 Questions to ask before choosing a Tag Management System

Tags are critical to online marketing. To implement marketing technologies and campaigns and to collect the data on which digital marketers rely. But they cause real pain like site failures, data loss, campaign delays and having no freedom to choose and use new technologies. Tag Management Systems are the answer. By installing the same, tiny piece of code on site pages, you can be free to add, edit or remove any tracking tag in seconds, straight from the web page and gain control again.
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The ultimate container tag – all the tags plugged in through TagMan

Below is the list so far of all the tags that TagMan clients currently have plugged into their websites through TagMan. It’s a long list and helps to demonstrate just how many systems rely on tags to work and why tag management has become a crucial issue for website owners. Remember, every tag you have on a page slows it down and each one reports data that could be even more useful if it was reported in the same place (and using the same rules) as all the rest. Continue reading

Tags matter

All the research we’ve been engaged in the past twelve months has sought to make a simple point – that tags really do matter.

While TagMan does one simple thing – house all your page tracking tags in one tag – it’s the problems that one thing solves that demonstrate just how integral to online marketing success (& failure) tags have become. Continue reading