40% of respondents stated that responsibility for de-duplicating commission payments should lie with the marketing/media agency, with 34% indicating the technology provider.

Full results will be available next week through the TagMan website and also available now is an interesting overview on the e-consultancy website.

We appreciate you are busy so if you can spare us a few minutes of your time to complete our survey on CPA payments then we will donate £5 to Shelter*. CPA Duplication and attribution are going to be a big issues this year and we would appreciate your time to tell us what you think. As an incentive we’re donating £5 to shelter for the first 50 completed surveys so you’d be helping a great cause at the same time

TagMan’s unique tag management solution that allows marketing and IT teams take control of tagging and also provides CPA de-duplication across all marketing channels has beaten off tough competition to win the awards.

Recognition of the innovative approach that TagMan has to digital marketing is always pleasing to receive, especially from well respected industry professionals.

The campaign setup can also include natural search tracked as an impression and paid search tracked as a click to ensure priority campaigns have a greater level of traction.  Different campaigns can be allocated different lengths of window for a user to arrive at the site (if tracking views) or to return and convert depending on the rules set in the interface.

TagMan uses cookie data that is created when a user views or clicks on TagMan tracked media, to decide which tagset to deliver into the container tag, and therefore only delivering the relevant tag for the action that has occurred. This allows you control the online marketing campaigns and the valuable data associated with those conversions.

The website overviews the TagMan page tag management solution and the company as a whole as well as links to company media and interesting industry reading……….Enjoy and feel free to drop us a line or a note on the contact us page to chat in more detail.

The list of vendors and solutions we already support includes DoubleClick Floodlight, WebTrends, Google Analytics, Atlas action, clickdensity, TradeDoubler, Google AdWords Conversion Tracking, Yahoo Conversion Tracking, Zanox action tag, Email reaction tag, DoubleClick action, PositiveAction Tag and Metrics direct.

We’ll keep you posted about exciting new ones coming up as we continue to make TagMan a truly universal and independent tagging solution.

TagMan can claim to be fully comprehensive because it can deploy other piggy-back solutions, whereas you can’t use them to deploy TagMan!

Mix this with the fact it can deploy javascript based tag solutions, de-dupe based on post impression click or view activity and set conditional first/last click rules for completed actions and comprehensive is very much the word.

A single TagMan tag can house multiple tagging solutions to de-duplicate all online performance marketing and make the tagging process much simpler. You can track all your marketing channels, natural search included, and compare them side-by-side for response attribution modelling.

Our aim is to make sure TagMan works with all tag based online marketing solutions, including content optimisation and web analytics. Currently we support major vendors like Atlas, DoubleClick and Google Analytics but support can be added easily for all of the tag-based solutions we’ve seen so far.

TagMan fills the gap between Ad Serving, Content Management and Web Analytics. Take control of your online marketing performance…