Just to let you know we’ve updated the buzz section of our website with articles about TagMan and CPA de-duplication, to see this information please click through to the TagMan website here to check out the latest news and recommended reading
The TagMan de-duplication survey results have been announced with very interesting results. Our industry-wide duplication survey showed that 40% of companies said between 11% and 20% of commissions were duplicate payments. Almost 20% said that between 21% and 30% were duplicated.
40% of respondents stated that responsibility for de-duplicating commission payments should lie with the marketing/media agency, with 34% indicating the technology provider.
Full results will be available next week through the TagMan website and also available now is an interesting overview on the e-consultancy website.
We appreciate you are busy so if you can spare us a few minutes of your time to complete our survey on CPA payments then we will donate £5 to Shelter*. CPA Duplication and attribution are going to be a big issues this year and we would appreciate your time to tell us what you think. As an incentive we’re donating £5 to shelter for the first 50 completed surveys so you’d be helping a great cause at the same time
I am even more delighted to announce that TagMan has won the Innovation in Web Analytics and Optimization category of the inaugural e-consultancy Innovation Awards!
TagMan’s unique tag management solution that allows marketing and IT teams take control of tagging and also provides CPA de-duplication across all marketing channels has beaten off tough competition to win the awards.
Recognition of the innovative approach that TagMan has to digital marketing is always pleasing to receive, especially from well respected industry professionals.
A lot of client discussions regarding tag management recently have covered the conditional tag serving of TagMan so thought it was worth giving a quick overview. TagMan can be configured with a number of tagsets each delivering a different vendors tag into the container tag (e.g affiliate network pixels, if affiliate de-duplication is the goal). The user configuring TagMan can decide whether the tag should be served at all times or conditionally, depending on the campaign that was responsible for delivering the user and thus providing CPA de-duplication.
The campaign setup can also include natural search tracked as an impression and paid search tracked as a click to ensure priority campaigns have a greater level of traction. Different campaigns can be allocated different lengths of window for a user to arrive at the site (if tracking views) or to return and convert depending on the rules set in the interface.
TagMan uses cookie data that is created when a user views or clicks on TagMan tracked media, to decide which tagset to deliver into the container tag, and therefore only delivering the relevant tag for the action that has occurred. This allows you control the online marketing campaigns and the valuable data associated with those conversions.
I’m glad to announce the TagMan and PositiveFeedback (parent company) websites are now live. Go to www.positivefeedback.com or www.tagman.com to find out more.
The website overviews the TagMan page tag management solution and the company as a whole as well as links to company media and interesting industry reading……….Enjoy and feel free to drop us a line or a note on the contact us page to chat in more detail.
Our aim is to make sure TagMan works with all tag based online marketing solutions and it’s going well so far!
The list of vendors and solutions we already support includes DoubleClick Floodlight, WebTrends, Google Analytics, Atlas action, clickdensity, TradeDoubler, Google AdWords Conversion Tracking, Yahoo Conversion Tracking, Zanox action tag, Email reaction tag, DoubleClick action, PositiveAction Tag and Metrics direct.
We’ll keep you posted about exciting new ones coming up as we continue to make TagMan a truly universal and independent tagging solution.
Is comprehensive one of those words like epic that are always overused? It seems that lots of companies have the most comprehensive tag management solution on the market that can deliver any market tracking tag. When it comes down to the crunch, however, a lot of solutions have real problems incorporating some tracking solutions such as Google Analytics.
TagMan can claim to be fully comprehensive because it can deploy other piggy-back solutions, whereas you can’t use them to deploy TagMan!
Mix this with the fact it can deploy javascript based tag solutions, de-dupe based on post impression click or view activity and set conditional first/last click rules for completed actions and comprehensive is very much the word.
As we get this blog up and running I just wanted to introduce you to the concept of TagMan. TagMan is a universal tagging system that enables Web site administrators, advertising and marketing teams and media agencies to manage, track and control all of their tagging needs with the use of one single tag.
A single TagMan tag can house multiple tagging solutions to de-duplicate all online performance marketing and make the tagging process much simpler. You can track all your marketing channels, natural search included, and compare them side-by-side for response attribution modelling.
Our aim is to make sure TagMan works with all tag based online marketing solutions, including content optimisation and web analytics. Currently we support major vendors like Atlas, DoubleClick and Google Analytics but support can be added easily for all of the tag-based solutions we’ve seen so far.
TagMan fills the gap between Ad Serving, Content Management and Web Analytics. Take control of your online marketing performance…
Welcome to the TagMan blog where you can find out more about the worlds first dedicated Tag Management System. I’ll post more information here about what the product does, answers to common questions, useful products that can be installed by TagMan as well as general news about new features and clients.
