Tag Archives: How Tag Management Improves Web Intelligence

Last Chance: Free Download of Forrester’s Tag Management Report

Posted on by
1

Last December, Forrester Research published a report entitled “How Tag Management Improves Web Intelligence.” We’ve been able to make the report available as a free download, but it’s only available until the end of this week.

The report includes the following information:

  • An overview of current problems with managing tags
  • A web site tagging audit: score your site and get specific recommendations
  • Full list of the benefits of using a tag management system
  • Eight characteristics to look for in a tag management system Continue reading →

Five Reasons Why Complex Web Sites Benefit from a Tag Management System

Posted on by
Reply

When Forrester Research took a look at tag management in a recent report, they identified five benefits to implementing a tag management system, particularly for organizations with complex web sites. Following, the benefits of tag management to site owner, as identified by Forrester:

Accuracy. A tag management system deploys consistent analytics tags on all pages. Across the board, analytics become more consistent, relevant and accurate. Continue reading →