A SEO brand search features in half of all top-converting user journeys
Attribution matters. Take search, for example. In e-commerce, SEO is the most powerful converter to a sale outside of direct-to-site navigation. Yet marketers direct the bulk of their search efforts – not to mention search spend – into PPC.
“Search is great, but you probably don’t understand what the real story is,” Continue reading →
Google has announced a news set of tools it claims will make the button render up to 3X faster. Indeed, data from our friends at Catchpoint are showing significant improvement in load time – if not quite as much as Google claims. Continue reading →