TagMan has recently added support for the new Google Analytics asynchronous tracking tags, enabling faster load times and better data collection and accuracy.

While existing Google Analytics tags will continue to function, the new support means the installation of the new Asynchronous tags is simple.

Google has made a number of significant modifications to the operation of their Analytics tag, adding support for a new HTML 5 attribute, wrapping their calls up to avoid namespace conflicts and implementing a more robust way of adding their script resources into the parent page.

All these mods allow Google Analytics to be loaded faster and more reliably – capturing more visitor data, especially where the dwell time on the page is short, or the page is loading a lot of script resources.

TagMan CEO Paul Cook has contributed a key blog post to Econsultancy.com revealing how the way Google Analytics tracks natural search makes effective marketing attribution a rather challenging business for site owners.

Full post here: http://econsultancy.com/blog/3963-does-google-analytics-overstate-the-value-of-search

Our aim is to make sure TagMan works with all tag based online marketing solutions and it’s going well so far! 

The list of vendors and solutions we already support includes DoubleClick Floodlight, WebTrends, Google Analytics, Atlas action, clickdensity, TradeDoubler, Google AdWords Conversion Tracking, Yahoo Conversion Tracking, Zanox action tag, Email reaction tag, DoubleClick action, PositiveAction Tag and Metrics direct.

 We’ll keep you posted about exciting new ones coming up as we continue to make TagMan a truly universal and independent tagging solution.

Is comprehensive one of those words like epic that are always overused?  It seems that lots of companies have the most comprehensive tag management solution on the market that can deliver any market tracking tag.  When it comes down to the crunch, however, a lot of solutions have real problems incorporating some tracking solutions such as Google Analytics.

TagMan can claim to be fully comprehensive because it can deploy other piggy-back solutions, whereas you can’t use them to deploy TagMan! 

Mix this with the fact it can deploy javascript based tag solutions, de-dupe based on post impression click or view activity and set conditional first/last click rules for completed actions and comprehensive is very much the word.