TagMan has recently added support for the new Google Analytics asynchronous tracking tags, enabling faster load times and better data collection and accuracy. Continue reading
TagMan adds support for new Google Analytics tags
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Tag Archives: Google Analytics
Good marketing attribution stymied by Google Analytics?
TagMan CEO Paul Cook has contributed a key blog post to Econsultancy.com revealing how the way Google Analytics tracks natural search makes effective marketing attribution a rather challenging business for site owners.
Full post here: http://econsultancy.com/blog/3963-does-google-analytics-overstate-the-value-of-search
TagMan the universal tag supported products
Our aim is to make sure TagMan works with all tag based online marketing solutions and it’s going well so far!
The list of vendors and solutions we already support includes DoubleClick Floodlight, WebTrends, Google Analytics, Atlas action, clickdensity, TradeDoubler, Google AdWords Conversion Tracking, Yahoo Conversion Tracking, Zanox action tag, Email reaction tag, DoubleClick action, PositiveAction Tag and Metrics direct.
We’ll keep you posted about exciting new ones coming up as we continue to make TagMan a truly universal and independent tagging solution.
Comprehensive tagging solution
Is comprehensive one of those words like epic that are always overused? It seems that lots of companies have the most comprehensive tag management solution on the market that can deliver any market tracking tag. When it comes down to the crunch, however, a lot of solutions have real problems incorporating some tracking solutions such as Google Analytics. Continue reading