We are finding TagMan has been gaining a number of different nick names recently so I thought it was worth clarifying that as well as being a universal container tag, we could also be described as a tag bucket or pixel server.

Pixel serving seems to be particularly topical at the moment as agencies and networks look for ways to identify users across multiple ad exchanges. In pixel serving mode TagMan allows users to be identified across multiple exchanges, helping agencies understand how to reach particular users more cheaply.

Clients can create user cookie dictionaries to identify users accross multiple points by populating third party tags with the TagMan Global User Id. Whilst they cannot tell who these users are, our smart tags do allow companies to identify that a user is the same, which enables them to optimise their marketing attribution as a result.