Tag Archives: forrester

Getting ePrivacy Ready with Tag Management: Your Questions Answered

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Consumer privacy laws are constantly evolving and with the EU ePrivacy Directive coming tagman privacyinto effect, as well as the growing focus in the US by the Obama administration, 2012 will be a big year for change. Our recent webinar featuring Forrester Research highlighted what you should know about the changing ePrivacy landscape, available solutions and how tag management can help.

Here Anthony Mullen, Senior Analyst at Forrester Research and Angus Glover Wilson, Chief Privacy Officer at TagMan answer your questions from the presentation on Thursday, March 29, 2012.

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Last Chance: Free Download of Forrester’s Tag Management Report

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Last December, Forrester Research published a report entitled “How Tag Management Improves Web Intelligence.” We’ve been able to make the report available as a free download, but it’s only available until the end of this week.

The report includes the following information:

  • An overview of current problems with managing tags
  • A web site tagging audit: score your site and get specific recommendations
  • Full list of the benefits of using a tag management system
  • Eight characteristics to look for in a tag management system Continue reading →

Analysts Now Interested in Tag Management Q&A with Paul Cook, CEO TagMan, on Forrester white paper

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Forrester’s white paper “How Tag Management Improves Web Intellegence” has recently been made available to download for free courtesy of TagMan (worth $499). Here Paul Cook, CEO and founder of TagMan, discusses the report and how TagMan fits into “nascent” Tag Management landscape. Continue reading →

Forrester Recognizes Importance of Tag Management Systems

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Four years after TagMan created the first Tag Management System, Joe Stanhope, Senior Analyst at Forrester Research produced a terrific white paper called “How Tag Management Improves Web Intelligence” a few months back. Now through the “magic” of licensing, TagMan is making this available as a free download. Just in case you can’t be bothered to read the whole thing or need a little more convincing to read it, here is a scintillating synopsis of Stanhope’s insights.
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