Big thanks to the NMA awards judges and award sponsor DoubleClick for some great news for TagMan – the Special Award for Technical Innovation.

NMA summed up the evening’s events, stating that: ‘This year’s Special Award for Technical Innovation went to TagMan, the platform that provides a single-tag solution to the problems of online campaign tracking. Tagman, which works with brands including Virgin Atlantic, Boden and Thomas Cook, was deemed an “innovative solution for an increasingly challenging problem” by the judges.’

It was a great night and fantastic recognition of how we’re helping the online industry move forward. Congrats to all the shortlisted companies, ‘highly commended’s and winners on the night.

As we get this blog up and running I just wanted to introduce you to the concept of TagMan.  TagMan is a universal tagging system that enables Web site administrators, advertising and marketing teams and media agencies to manage, track and control all of their tagging needs with the use of one single tag. 

A single TagMan tag can house multiple tagging solutions to de-duplicate all online performance marketing and make the tagging process much simpler. You can track all your marketing channels, natural search included, and compare them side-by-side for response attribution modelling. 

Our aim is to make sure TagMan works with all tag based online marketing solutions, including content optimisation and web analytics. Currently we support major vendors like Atlas, DoubleClick and Google Analytics but support can be added easily for all of the tag-based solutions we’ve seen so far.

TagMan fills the gap between Ad Serving, Content Management and Web Analytics. Take control of your online marketing performance…