Tag Archives: DoubleClick Floodlight

Don’t let IT pull the wool over your eyes – tags, what they do and how they work

Posted on by
1

The number of different terms and jargon which are mentioned in meetings about tagging have got me round to writing an explanation of what they all mean.  I hope marketers can use this as a tool to better equip themselves for these conversations in the future (and not have IT colleagues pull the wool over their eyes!) It might take a few goes of reading, and if it’s really stymied you, give me a call and I’ll help explain it all. Continue reading →

Thomas Cook chooses TagMan container tags over Doubleclick Floodlight

Posted on by
Reply

We’re pleased to announce that we are working with Europe’s largest travel retailer - Thomas Cook. They are using us to de-duplicate between affiliate networks and paid search and to reward affiliates on a first click wins basis. Following a successful roll-out to www.ThomasCook.com they have now deployed TagMan container tags onto www.mytravel.com as well. More details on this story are available at http://www.netimperative.com/news/2009/february/thomas-cook-hires-tagman-for-ad-tracking

TagMan at eMetrics USA

Posted on by
Reply
To celebrate the launch of our New York datacenter and in order to catch up with all the movers and shakers in the web analytics world we’ve decided to sponsor Jim Sterne’s eMetrics summit in Washington next month. We’ve got a small stand (well table!) so will be able to demo the product and I’m really looking forward to it. As part of the package we get a 300 word advert  to trying entice people to our table of tagging delights…
TagMan is the world’s first independent tag management solution. It allows companies to plug all their page tags into one system, which they can manage themselves or give to their agencies. TagMan enables many things, including path to conversion tracking across all online channels and real-time CPA de-duplication .  Continue reading →

TagMan the universal tag supported products

Posted on by
Reply

Our aim is to make sure TagMan works with all tag based online marketing solutions and it’s going well so far!

The list of vendors and solutions we already support includes DoubleClick Floodlight, WebTrends, Google Analytics, Atlas action, clickdensity, TradeDoubler, Google AdWords Conversion Tracking, Yahoo Conversion Tracking, Zanox action tag, Email reaction tag, DoubleClick action, PositiveAction Tag and Metrics direct.

We’ll keep you posted about exciting new ones coming up as we continue to make TagMan a truly universal and independent tagging solution.