Digital Expert Predictions: Big Marketing Opportunities in 2013

As we settle into 2013 and what will be a BIG year in digital marketing, we’ve teamed up with our premium partners to bring you our collective take on the biggest opportunities for marketers this year. Marketing gurus from leading digital solutions share their answers to the following question:

What are the greatest challenges and/or opportunities facing digital marketers in 2013?  Continue reading

TagMeet: Speaker Q&A – Boden online acquisition manager Oliver Elliott on optimizing user journeys

In the run-up to the first ever TagMeet, we’re publishing Q&As with the event speakers. First up is Oliver Elliott, online acquisition manager at Boden, which is using TagMan to look for and optimize the ‘golden combinations’ in users’ paths to conversion, rather than just individual digital channels. Here, he explains more:

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