TagMan is speaking at this year’s A4U Expo – the biggest and most useful event for affiliate advertisers, networks and publishers – and will for the first time be revealing a new case study detailing how one of its clients uses the system to attribute conversions in a sensible way to maximise its online planning and apply sensible deduplication rules to its affiliate programmes.
Head of client sales Bertie Stevenson is taking the stage to reveal precisely how one of our clients has used TagMan to initiate a deduplication programme that has its affiliate partners on board and that makes sense for all parties.
It’s all taking place at Excel on the second day of the conference – 13 October, 2010. Details are:
17:15–18:00 Room 17 The implications of universal tagging and de-duplication for the affiliate industry. Bertie Stevenson, TagMan & Fiona Robertson, bigmouthmedia
Solutions such as TagMan are being used by advertisers to reveal the complete and precise path to conversion their customers take to a sale. This is enabling more accurate deduplication and long overdue insight into the role all channels play in contributing to a sale throughout a user’s online journey.
Bertie Stevenson, head of client sales at TagMan, will explain precisely how its clients are using the tool to drive greater effectiveness in their online spend and the major implications for the affiliate industry.
Hope to see you there and in the meantime you can see existing case studies of how advertisers are using TagMan in our Business Case section.
NEW YORK (June 30, 2010) TagMan, the ad tag management system that solves the problems associated with site tagging and tracking of online marketing campaigns through universal- or server side- tag solutions, today announced the further expansion of its US-based team by naming Wendy L. Zenchyshyn Vice President of Business Development and Aaron K. Gragg as Vice Presidentof Sales, two newly created positions. Continue reading →
Virgin Atlantic is working with tag management system TagMan to help it manage and track the online campaigns it has running across all its websites, which cover 25 markets around the world. Continue reading →
It makes interesting reading and covers topics surrounding the de-duplication of marketing payments and how TagMan can assist with our container tag solution that can track all channels, including display and affiliates as well as both paid and natural search. Definitely worth a read…..
The TagMan de-duplication survey results have been announced with very interesting results. Our industry-wide duplication survey showed that 40% of companies said between 11% and 20% of commissions were duplicate payments. Almost 20% said that between 21% and 30% were duplicated. Continue reading →
We appreciate you are busy so if you can spare us a few minutes of your time to complete our survey on CPA payments then we will donate £5 to Shelter*. CPA Duplication and attribution are going to be a big issues this year and we would appreciate your time to tell us what you think. As an incentive we’re donating £5 to shelter for the first 50 completed surveys so you’d be helping a great cause at the same time
I would guess that most clients are paying far too much in commission payments to multiple marketing partners and vendors for a single lead or sale and that this is the norm rather than the exception. Continue reading →
As we get this blog up and running I just wanted to introduce you to the concept of TagMan. TagMan is a universal tagging system that enables Web site administrators, advertising and marketing teams and media agencies to manage, track and control all of their tagging needs with the use of one single tag.Continue reading →