Star Wars trailer parody where TagMan saves the online ad ecosystem from the evil empire! Continue reading
The work – which saw Thomas Cook save 25% on affiliate commissions by identifying precisely who delivered the last click – has been shortlisted in the annual Affiliates A4U Awards, in the Innovation Award for Advertisers category, which take place on June 9 at the Grosvenor House Hotel.
Thanks lots to the judges and we hope to see lots of friendly folk on the night.
I just wanted to point you towards the e-consultancy Q&A interview with Paul Cook the TagMan CEO.
It makes interesting reading and covers topics surrounding the de-duplication of marketing payments and how TagMan can assist with our container tag solution that can track all channels, including display and affiliates as well as both paid and natural search. Definitely worth a read…..
The TagMan de-duplication survey results have been announced with very interesting results. Our industry-wide duplication survey showed that 40% of companies said between 11% and 20% of commissions were duplicate payments. Almost 20% said that between 21% and 30% were duplicated. Continue reading
I am even more delighted to announce that TagMan has won the Innovation in Web Analytics and Optimization category of the inaugural e-consultancy Innovation Awards!
TagMan’s unique tag management solution that allows marketing and IT teams take control of tagging and also provides CPA de-duplication across all marketing channels has beaten off tough competition to win the awards.
Recognition of the innovative approach that TagMan has to digital marketing is always pleasing to receive, especially from well respected industry professionals.
Today’s post is about the TagMan CPA de-duplication research project. With marketing budgets under increasing pressure due to the credit crunch, companies cannot afford to be paying out more than once for the same lead or sale. Continue reading
How much are you over-paying on duplicate marketing commissions? Do you know which of your online marketing partners are charging you for the same lead or sale, and how much it’s costing you? Continue reading
A lot of client discussions regarding tag management recently have covered the conditional tag serving of TagMan so thought it was worth giving a quick overview. TagMan can be configured with a number of tagsets each delivering a different vendors tag into the container tag (e.g affiliate network pixels, if affiliate de-duplication is the goal). The user configuring TagMan can decide whether the tag should be served at all times or conditionally, depending on the campaign that was responsible for delivering the user and thus providing CPA de-duplication. Continue reading