TagMan’s work for Thomas Cook in helping the travel giant with its affiliate deduplication has been recognised by the Affiliates A4U community.

The work – which saw Thomas Cook save 25% on affiliate commissions by identifying precisely who delivered the last click – has been shortlisted in the annual Affiliates A4U Awards, in the Innovation Award for Advertisers category, which take place on June 9 at the Grosvenor House Hotel.

Thanks lots to the judges and we hope to see lots of friendly folk on the night.

I just wanted to point you towards the e-consultancy Q&A interview with Paul Cook the TagMan CEO.

It makes interesting reading and covers topics surrounding the de-duplication of marketing payments and how TagMan can assist with our container tag solution that can track all channels, including display and affiliates as well as both paid and natural search. Definitely worth a read…..

The TagMan de-duplication survey results have been announced with very interesting results.  Our industry-wide duplication survey showed that 40% of companies said between 11% and 20% of commissions were duplicate payments. Almost 20% said that between 21% and 30% were duplicated. 

40% of respondents stated that responsibility for de-duplicating commission payments should lie with the marketing/media agency, with 34% indicating the technology provider. 

Full results will be available next week through the TagMan website and also available now is an interesting overview on the e-consultancy website.

I am even more delighted to announce that TagMan has won the Innovation in Web Analytics and Optimization category of the inaugural e-consultancy Innovation Awards!

TagMan’s unique tag management solution that allows marketing and IT teams take control of tagging and also provides CPA de-duplication across all marketing channels has beaten off tough competition to win the awards.

Recognition of the innovative approach that TagMan has to digital marketing is always pleasing to receive, especially from well respected industry professionals.

TagMan’s brilliance is its ease of use. Once blank TagMan tags are installed on the site they can be configured to deploy any type of tag into the page, including those that require data to be coded in dynamically from the page. Adding, editing and removing tags can be done literally in minutes. This means no more waiting for site development cycles to come round to edit existing tags or install new ones.

Unlike the free ad server piggy-back tag solutions like Atlas UAT and DoubleClick Floodlight, TagMan can be used to deploy virtually any type of tag, including those for Web Analytics, Surveys and Multi-variant testing. Better still if these systems can share data captured from the page and by TagMan for maximum efficiency and better integration. 

Best of all TagMan can save companies thousands of wasted CPA. TagMan can track all forms of online marketing including display and natural search and can allow tags to be loaded based on the prior marketing activity. This enables companies to deploy solutions to help improve conversion for traffic responding to specific marketing campaigns as well as enabling CPA de-duplication. By only serving the tag for the company that generated the sale TagMan prevents two different CPA partners thinking they’ve generated the same sale making commission duplication a thing of the past.

TagMan makes installing new online marketing software easy. Let us enable you to take control of your online marketing performance.

Today’s post is about the TagMan CPA de-duplication research project. With marketing budgets under increasing pressure due to the credit crunch, companies cannot afford to be paying out more than once for the same lead or sale.

That’s why we’re running a survey to identify the main factors surrounding duplicate CPA payments and will produce a white paper of our research.

If you have a few minutes to tell us what you think about this important issue we would be most appreciated. It’s just 15 simple questions and doesn’t take long to complete. As a thank you to you for completing it, we’ll send you a copy of the results.

To participate in this groundbreaking research and to find out more go to www.tagman.com/pf_cpa_duplication_amnesty.

How much are you over-paying on duplicate marketing commissions? Do you know which of your online marketing partners are charging you for the same lead or sale, and how much it’s costing you?

We believe that the rate of duplication is on average between 20%-25%, but we’ve heard of clients who could be over-paying to acquire as much as a 1/3 of all their traffic and online sales.

That’s why we’re offering* to de-duplicate all CPA activity (including natural search, banners and affiliate de-duplication), and identify which channel is actually responsible for each lead or sale, up until Christmas; in return for a share of the savings made on commission payments.

This could potentially save a lot of time, effort, and money. Best of all this is a risk-free offer that means you don’t have to pay us anything unless we help you to save money with our tagging solution.

* Terms & Conditions apply. Go to www.tagman.com/pf_de-dupe_free_offer for further information.

A lot of client discussions regarding tag management recently have covered the conditional tag serving of TagMan so thought it was worth giving a quick overview.  TagMan can be configured with a number of tagsets each delivering a different vendors tag into the container tag (e.g affiliate network pixels, if affiliate de-duplication is the goal). The user configuring TagMan can decide whether the tag should be served at all times or conditionally, depending on the campaign that was responsible for delivering the user and thus providing CPA de-duplication.

The campaign setup can also include natural search tracked as an impression and paid search tracked as a click to ensure priority campaigns have a greater level of traction.  Different campaigns can be allocated different lengths of window for a user to arrive at the site (if tracking views) or to return and convert depending on the rules set in the interface. 

TagMan uses cookie data that is created when a user views or clicks on TagMan tracked media, to decide which tagset to deliver into the container tag, and therefore only delivering the relevant tag for the action that has occurred. This allows you control the online marketing campaigns and the valuable data associated with those conversions.