The number of different terms and jargon which are mentioned in meetings about tagging have got me round to writing an explanation of what they all mean.  I hope marketers can use this as a tool to better equip themselves for these conversations in the future (and not have IT colleagues pull the wool over their eyes!) It might take a few goes of reading, and if it’s really stymied you, give me a call and I’ll help explain it all. Continue reading →