Just thought I’d post what the e-consultancy Innovation Awards committee judges commented about the TagMan winning container tag solution: “The creation of a single system and interface through which tags can be deployed is a significant innovation which can help to remove the burden caused by the proliferation of tags as well as enabling complete campaign tracking.”
I just wanted to point you towards the e-consultancy Q&A interview with Paul Cook the TagMan CEO.
It makes interesting reading and covers topics surrounding the de-duplication of marketing payments and how TagMan can assist with our container tag solution that can track all channels, including display and affiliates as well as both paid and natural search. Definitely worth a read…..
A lot of client discussions regarding tag management recently have covered the conditional tag serving of TagMan so thought it was worth giving a quick overview. TagMan can be configured with a number of tagsets each delivering a different vendors tag into the container tag (e.g affiliate network pixels, if affiliate de-duplication is the goal). The user configuring TagMan can decide whether the tag should be served at all times or conditionally, depending on the campaign that was responsible for delivering the user and thus providing CPA de-duplication. Continue reading
As we get this blog up and running I just wanted to introduce you to the concept of TagMan. TagMan is a universal tagging system that enables Web site administrators, advertising and marketing teams and media agencies to manage, track and control all of their tagging needs with the use of one single tag. Continue reading