Chatting with a TagMan client (who I can’t name) about the attribution data we provide them, I was really impressed with the approach they have taken in assessing the quality (and ROI) of campaigns and how they use this data in their media planning.
The digital currency of awarding credit is still on the last click that generated the sale, and this is what they use for awarding their affiliates and other CPA channels commission for the business they generate. However, they use the attribution analysis of the campaigns to work out if a CPA channel is producing a positive ROI – and therefore if they should continue to invest in it. Continue reading →
NEW YORK (June 30, 2010) TagMan, the ad tag management system that solves the problems associated with site tagging and tracking of online marketing campaigns through universal- or server side- tag solutions, today announced the further expansion of its US-based team by naming Wendy L. Zenchyshyn Vice President of Business Development and Aaron K. Gragg as Vice Presidentof Sales, two newly created positions. Continue reading →
Below is the list so far of all the tags that TagMan clients currently have plugged into their websites through TagMan. It’s a long list and helps to demonstrate just how many systems rely on tags to work and why tag management has become a crucial issue for website owners. Remember, every tag you have on a page slows it down and each one reports data that could be even more useful if it was reported in the same place (and using the same rules) as all the rest. Continue reading →
The number of different terms and jargon which are mentioned in meetings about tagging have got me round to writing an explanation of what they all mean. I hope marketers can use this as a tool to better equip themselves for these conversations in the future (and not have IT colleagues pull the wool over their eyes!) It might take a few goes of reading, and if it’s really stymied you, give me a call and I’ll help explain it all. Continue reading →
Clients often ask us the best way to track how users arrive at the website, and this has developed into a discussion inside TagMan to which we’d welcome the input from any.
There are two ways to track someone arriving from a campaign:
Via a redirect (bouncing the user from the publishing site via a tracking server before getting through to the advertiser’s site)
Via a container tag on the landing page (a TagMan one natch) which either piggy-backs a campaign parameter in the URL, or if there one isn’t already there, is written into the URL which the tracking tag on the landing page can pick up Continue reading →
Virgin Atlantic is working with tag management system TagMan to help it manage and track the online campaigns it has running across all its websites, which cover 25 markets around the world. Continue reading →
Paul Cook, TagMan CEO, has written a detailed blog post on marketing attribution on Econsultancy, explaining exactly how advertisers can attribute proportionate amounts of both credit and commissions to different marketing ‘events’ based on the role they played in delivering a website customer. Continue reading →
Our new study into the effect of third-party tracking tags on site download times and data reporting was a bit of an eye-opener. In short, the main findings – which are covered in a Q&A with TagMan founder Paul Cook on Econsultancy here – were: Continue reading →