Smart container tag and tag management system will be used to deploy and track all online campaigns
Debenhams, the UK’s leading department stores group, is working with super container tag and tag management system TagMan to help it implement and track all its online activity.
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Below is the list so far of all the tags that TagMan clients currently have plugged into their websites through TagMan. It’s a long list and helps to demonstrate just how many systems rely on tags to work and why tag management has become a crucial issue for website owners. Remember, every tag you have on a page slows it down and each one reports data that could be even more useful if it was reported in the same place (and using the same rules) as all the rest. Continue reading
The number of different terms and jargon which are mentioned in meetings about tagging have got me round to writing an explanation of what they all mean. I hope marketers can use this as a tool to better equip themselves for these conversations in the future (and not have IT colleagues pull the wool over their eyes!) It might take a few goes of reading, and if it’s really stymied you, give me a call and I’ll help explain it all. Continue reading
Paul Cook, TagMan CEO, has written a detailed blog post on marketing attribution on Econsultancy, explaining exactly how advertisers can attribute proportionate amounts of both credit and commissions to different marketing ‘events’ based on the role they played in delivering a website customer. Continue reading
We know that consumers will engage with a brand several times before purchasing and we’re moving to a point where this journey can be accurately mapped and assumptions made. Continue reading
A lot of client discussions regarding tag management recently have covered the conditional tag serving of TagMan so thought it was worth giving a quick overview. TagMan can be configured with a number of tagsets each delivering a different vendors tag into the container tag (e.g affiliate network pixels, if affiliate de-duplication is the goal). The user configuring TagMan can decide whether the tag should be served at all times or conditionally, depending on the campaign that was responsible for delivering the user and thus providing CPA de-duplication. Continue reading
I would guess that most clients are paying far too much in commission payments to multiple marketing partners and vendors for a single lead or sale and that this is the norm rather than the exception. Continue reading