Tag Archives: comprehensive tagging solution

Forrester Recognizes Importance of Tag Management Systems

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Four years after TagMan created the first Tag Management System, Joe Stanhope, Senior Analyst at Forrester Research produced a terrific white paper called “How Tag Management Improves Web Intelligence” a few months back. Now through the “magic” of licensing, TagMan is making this available as a free download. Just in case you can’t be bothered to read the whole thing or need a little more convincing to read it, here is a scintillating synopsis of Stanhope’s insights.
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4 Questions to ask before choosing a Tag Management System

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Tags are critical to online marketing. To implement marketing technologies and campaigns and to collect the data on which digital marketers rely. But they cause real pain like site failures, data loss, campaign delays and having no freedom to choose and use new technologies. Tag Management Systems are the answer. By installing the same, tiny piece of code on site pages, you can be free to add, edit or remove any tracking tag in seconds, straight from the web page and gain control again.
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Debenhams hires TagMan

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Smart container tag and tag management system will be used to deploy and track all online campaigns

Debenhams, the UK’s leading department stores group, is working with super container tag and tag management system TagMan to help it implement and track all its online activity.
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Tag Management System (TMS) should contain, but are not just Container Tag or Universal Tag Providers

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Tag Management System, (TagMan Inc named after same), simply put, is a way to deploy and manage all of your on-site vendor tags, pixels, analytics tags and tracking pixels agnostically in one place to create a control and simplicity previously not available, through one system interface. (These are also often called Tag Management Platforms). Not unlike a CMS behaves for your site content.
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TagMan Assembles Board of Advisors With Extensive Media, Advertising and Entrepreneurial Experience

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NEW YORK (July 21, 2010) TagMan, the marketing tag management system that solves the problems associated with site tagging and tracking of online marketing campaigns through a single universal tag, today announced a Board of Advisors tasked to consult with the rapidly growing company on its strategy and tactics. Continue reading →

The ultimate container tag – all the tags plugged in through TagMan

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Below is the list so far of all the tags that TagMan clients currently have plugged into their websites through TagMan. It’s a long list and helps to demonstrate just how many systems rely on tags to work and why tag management has become a crucial issue for website owners. Remember, every tag you have on a page slows it down and each one reports data that could be even more useful if it was reported in the same place (and using the same rules) as all the rest. Continue reading →

Don’t let IT pull the wool over your eyes – tags, what they do and how they work

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The number of different terms and jargon which are mentioned in meetings about tagging have got me round to writing an explanation of what they all mean.  I hope marketers can use this as a tool to better equip themselves for these conversations in the future (and not have IT colleagues pull the wool over their eyes!) It might take a few goes of reading, and if it’s really stymied you, give me a call and I’ll help explain it all. Continue reading →

Fashion and home furnishings retailer Laura Ashley implements TagMan

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Single Tag Online System to Track Online Sales and Manage Ad Tags On Lauraashley.com

NEW YORK (March 3, 2010)  TagMan, the one-tag/pixel solution to the problems of online campaign tracking, today announced that fashion and home furnishings retailer Laura Ashley has implemented TagMan on Lauraashley.com. The TagMan system, which enables all ad tracking tags on a site to be housed and managed through a single tag, will be used to reveal the click-path any customer makes in buying from the site. This will make campaigns easier to implement and for commission payments to be attributed with greater accuracy. Continue reading →