I’ve recently finished an excellent book written by one of our US customers, Didit (www.didit.com). Kevin Lee’s (www.kevinlee.net) book, the eye’s have it, is a brilliant history of online marketing and in particular the emergence of search and Google. Kevin is a firm advocate of collecting as much data as possible and this is something we’re pleased to be helping them do for their clients. The book highlights the challenges traditional agencies face adapting to the modern media marketplace and touches on some of the exciting opportunities that exist around display advertising exchanges.  You can find a link to buy the book on Amazon from Kevin’s Site (www.kevinlee.net), definitely one for any serious online marketer’s bookshelf!

We’re pleased to announce that we are working with Europe’s largest travel retailer - Thomas Cook. They are using us to de-duplicate between affiliate networks and paid search and to reward affiliates on a first click wins basis. Following a successful roll-out to www.ThomasCook.com they have now deployed TagMan container tags onto www.mytravel.com as well. More details on this story are available at http://www.netimperative.com/news/2009/february/thomas-cook-hires-tagman-for-ad-tracking