Tag Archives: change control

4 Questions to ask before choosing a Tag Management System

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Tags are critical to online marketing. To implement marketing technologies and campaigns and to collect the data on which digital marketers rely. But they cause real pain like site failures, data loss, campaign delays and having no freedom to choose and use new technologies. Tag Management Systems are the answer. By installing the same, tiny piece of code on site pages, you can be free to add, edit or remove any tracking tag in seconds, straight from the web page and gain control again.
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Tag Management System (TMS) should contain, but are not just Container Tag or Universal Tag Providers

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Tag Management System, (TagMan Inc named after same), simply put, is a way to deploy and manage all of your on-site vendor tags, pixels, analytics tags and tracking pixels agnostically in one place to create a control and simplicity previously not available, through one system interface. (These are also often called Tag Management Platforms). Not unlike a CMS behaves for your site content.
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The ultimate container tag – all the tags plugged in through TagMan

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Below is the list so far of all the tags that TagMan clients currently have plugged into their websites through TagMan. It’s a long list and helps to demonstrate just how many systems rely on tags to work and why tag management has become a crucial issue for website owners. Remember, every tag you have on a page slows it down and each one reports data that could be even more useful if it was reported in the same place (and using the same rules) as all the rest. Continue reading →

Do you ever worry that a javascript tag could stop your site rendering content properly?

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No client wants a webpage to hang, appear blank, not load or redirect to another page.  Tagging mistakes are easily made, and usually only noticed once live and when you need to generate a report.  TagMan provides comprehensive change control so you can instantly roll back to a previous configuration, test changes on a staging server and then be deployed live by users with the correct permissions.  This is all the while providing accountability by logging who is updating what. Continue reading →