Tag Management: Jason Thompson on Build vs. Buy

In a recent conversation with Harry and David’s director of online marketing, Shanti Shunn reminisced about the days when, if you wanted tag management you built your own solution in-house.

It can be hard to believe, but build vs. buy is still a debate in a variety of tech circles. This came to mind recently when we watch a video posted by analytics expert Jason Thompson in which he debates the merits of roll-your-own analytics systems. Continue reading