New York, NY – Judged by senior industry peers from the likes of Omnicom, Rapp, Wieden+Kennedy , MediaVest, Online Publishers Association and Return Path; the award represents “the best existing, new or improved analytics and measurement platform innovation to provide metrics and insights for advertisers, publishers, and marketers”. TagMan’s attribution focused technology beat out entrants and finalists, to be judged the clear winner by informed US industry heavy-weights in this exciting sector.

The DPAC Awards honor overall excellence and breakthrough achievement in US digital publishing and advertising. The purpose of the DPAC Awards is to recognize the outstanding efforts being made in digital publishing and advertising.
The award was accepted by Chris Brinkworth, TagMan’s CMO, at the DPAC Gala in New York City on December 9, 2010.

TagMan’s unique tag management solution that allows marketing and IT teams take control of tagging and also provides CPA de-duplication across all marketing channels has beaten off tough competition to win the awards.

Recognition of the innovative approach that TagMan has to digital marketing is always pleasing to receive, especially from well respected industry professionals.

The awards recognize genuine innovation and success in the digital marketplace and TagMan’s unique container tag solution that provides simplicity and control in terms of tag management and also CPA de-duplication across all marketing channels has made it through to the final.

We are looking forward to the announcement of the winner on 2^nd December with bated breath, watch this space!