The new BrightTag take on tag management has got us excited at TagMan Inc, USA, where we live and breathe tags, page speed and passing data between all systems. Their new angle/positioning on tag management; data and privacy control is interesting for everyone. Continue reading
The number of different terms and jargon which are mentioned in meetings about tagging have got me round to writing an explanation of what they all mean. I hope marketers can use this as a tool to better equip themselves for these conversations in the future (and not have IT colleagues pull the wool over their eyes!) It might take a few goes of reading, and if it’s really stymied you, give me a call and I’ll help explain it all. Continue reading
Our aim is to make sure TagMan works with all tag based online marketing solutions and it’s going well so far!
The list of vendors and solutions we already support includes DoubleClick Floodlight, WebTrends, Google Analytics, Atlas action, clickdensity, TradeDoubler, Google AdWords Conversion Tracking, Yahoo Conversion Tracking, Zanox action tag, Email reaction tag, DoubleClick action, PositiveAction Tag and Metrics direct.
We’ll keep you posted about exciting new ones coming up as we continue to make TagMan a truly universal and independent tagging solution.