Jim Sterne at the TagMan Booth at eMetrics New York
We recently caught up with Jim Sterne, the Founder of the eMetrics Marketing Optimization Summit to talk about what happened at the event in New York and what’s happening in the industry overall.
Q: What were some of the a-ha moments of eMetrics New York for you this year?
A: We are actually maturing as an industry. More Continue reading
Chatting with a TagMan client (who I can’t name) about the attribution data we provide them, I was really impressed with the approach they have taken in assessing the quality (and ROI) of campaigns and how they use this data in their media planning.
The digital currency of awarding credit is still on the last click that generated the sale, and this is what they use for awarding their affiliates and other CPA channels commission for the business they generate. However, they use the attribution analysis of the campaigns to work out if a CPA channel is producing a positive ROI – and therefore if they should continue to invest in it. Continue reading
Clients of TagMan recently discovered that, since the system enables you to gain visibility of on-site search terms in real time, the Icelandic volcano spewed out more than air-traffic hindering ashes. Continue reading