In part 1 of this two-part interview, Alex Yoder, CEO of Webtrends, discussed his company’s current success and what’s happening in mobile analytics. In this installment, he talks about the importance of an independent tag management system and what he sees happening in the space overall.
Q: Both Coremetrics and Omniture have recently announced their Tag Management Systems (TMS). Why hasn’t WebTrends built a TMS?
A: I speak to many, many clients who feel trapped by their current vendor, simply because that vendor’s tag is on their site and the client is concerned that it will be too difficult to retag. Continue reading