Star Wars trailer parody where TagMan saves the online ad ecosystem from the evil empire! Continue reading
TagMan is speaking at this year’s A4U Expo – the biggest and most useful event for affiliate advertisers, networks and publishers – and will for the first time be revealing a new case study detailing how one of its clients uses the system to attribute conversions in a sensible way to maximise its online planning and apply sensible deduplication rules to its affiliate programmes.
Head of client sales Bertie Stevenson is taking the stage to reveal precisely how one of our clients has used TagMan to initiate a deduplication programme that has its affiliate partners on board and that makes sense for all parties.
It’s all taking place at Excel on the second day of the conference – 13 October, 2010. Details are:
17:15–18:00 Room 17 The implications of universal tagging and de-duplication for the affiliate industry. Bertie Stevenson, TagMan & Fiona Robertson, bigmouthmedia
Solutions such as TagMan are being used by advertisers to reveal the complete and precise path to conversion their customers take to a sale. This is enabling more accurate deduplication and long overdue insight into the role all channels play in contributing to a sale throughout a user’s online journey.
Bertie Stevenson, head of client sales at TagMan, will explain precisely how its clients are using the tool to drive greater effectiveness in their online spend and the major implications for the affiliate industry.
Hope to see you there and in the meantime you can see existing case studies of how advertisers are using TagMan in our Business Case section.
The work – which saw Thomas Cook save 25% on affiliate commissions by identifying precisely who delivered the last click – has been shortlisted in the annual Affiliates A4U Awards, in the Innovation Award for Advertisers category, which take place on June 9 at the Grosvenor House Hotel.
Thanks lots to the judges and we hope to see lots of friendly folk on the night.
How much are you over-paying on duplicate marketing commissions? Do you know which of your online marketing partners are charging you for the same lead or sale, and how much it’s costing you? Continue reading
A lot of client discussions regarding tag management recently have covered the conditional tag serving of TagMan so thought it was worth giving a quick overview. TagMan can be configured with a number of tagsets each delivering a different vendors tag into the container tag (e.g affiliate network pixels, if affiliate de-duplication is the goal). The user configuring TagMan can decide whether the tag should be served at all times or conditionally, depending on the campaign that was responsible for delivering the user and thus providing CPA de-duplication. Continue reading
I would guess that most clients are paying far too much in commission payments to multiple marketing partners and vendors for a single lead or sale and that this is the norm rather than the exception. Continue reading