TagMan is speaking at this year’s A4U Expo – the biggest and most useful event for affiliate advertisers, networks and publishers – and will for the first time be revealing a new case study detailing how one of its clients uses the system to attribute conversions in a sensible way to maximise its online planning and apply sensible deduplication rules to its affiliate programmes.

Head of client sales Bertie Stevenson is taking the stage to reveal precisely how one of our clients has used TagMan to initiate a deduplication programme that has its affiliate partners on board and that makes sense for all parties.

It’s all taking place at Excel on the second day of the conference – 13 October, 2010. Details are:

17:15–18:00 Room 17 The implications of universal tagging and de-duplication for the affiliate industry. Bertie Stevenson, TagMan & Fiona Robertson, bigmouthmedia

Solutions such as TagMan are being used by advertisers to reveal the complete and precise path to conversion their customers take to a sale. This is enabling more accurate deduplication and long overdue insight into the role all channels play in contributing to a sale throughout a user’s online journey.

Bertie Stevenson, head of client sales at TagMan, will explain precisely how its clients are using the tool to drive greater effectiveness in their online spend and the major implications for the affiliate industry.

Hope to see you there and in the meantime you can see existing case studies of how advertisers are using TagMan in our Business Case section.