http://blog.tagman.com Global leader in tag management Tue, 31 Jan 2012 09:20:09 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://blog.tagman.com/2009/03/qualified-view-conversion-and-above-the-fold-tracking/ http://blog.tagman.com/2009/03/qualified-view-conversion-and-above-the-fold-tracking/#comments Wed, 11 Mar 2009 09:30:34 +0000 TagMan http://blog.tagman.com/?p=121 Continue reading →]]> We’re pleased to annouce the beta version of above-the-fold detection support for TagMan view tags. TagMan view tags can be use to track ad views regardless of which ad server is being used. These tags provide a highly cost-effective (cheap!) way of tracking impressions in the path to conversion. The new release allows you to only count “views” on banners where the banner has appeared on the screen, traditional ad tracking counts views even if the ad is served off the bottom or side of the page and it is never scrolled on to. As well as on-screen tracking we also offer more qualified view-based conversions by allowing a window within which a user must engaged (visit the site) for a conversion to be counted. For example you may want to allow 24 hours for someone to start a quote and then 30 days for them to complete the transaction. We’re now beta testing the on-screen tracking with clients and look forward to reporting back the results in due course

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