Last year, AdExchanger.com asked us for our 2011 predictions, and the topics of attribution and privacy were at the top of our list. Interestingly, prediction 4 came true with Terry Kawaja launching an AdTechnopoly board. Here in 2012, we see attribution and privacy appearing again but overall we predict the tag management space growing with usage in those areas becoming more of a priority for marketers.
In part 1 of this two-part interview, Alex Yoder, CEO of Webtrends, discussed his company’s current success and what’s happening in mobile analytics. In this installment, he talks about the importance of an independent tag management system and what he sees happening in the space overall.
Q: Both Coremetrics and Omniture have recently announced their Tag Management Systems (TMS). Why hasn’t WebTrends built a TMS?
A: I speak to many, many clients who feel trapped by their current vendor, simply because that vendor’s tag is on their site and the client is concerned that it will be too difficult to retag. Continue reading
As CEO of Webtrends, Alex Yoder is responsible for worldwide operations and the overall strategic vision of the company. Since joining Webtrends in 2000, he has focused on expanding the brand and delivering business value to global enterprises. Prior to Webtrends, Alex served as Vice President of Sales for Touch Clarity, a behavioral targeting company.
To say that he fully understands web analytics and where the industry is headed is an understatement. We recently caught up with him to discuss how his business is doing, how mobile analytics is growing, and the importance of an independent tag management system. Continue reading
Analytics and optimisation consultancy Logan Tod has developed an approach that incorporates attribution modelling within its own optimisation framework so its clients can decide where to invest their ad spend.
The framework classifies individual marketing activity, from high-level channels down to low-level keywords, with specific recommendations associated with each. One visualization of Logan Tod’s process looks a little like this:
The conversation about consumer privacy on the Internet is heating up due to recent legislation proposed both in the EU and the US. It’s a real concern for both consumers and website publishers alike. (This webinar from Marketo has the latest on EU and US e-privacy law, just in case you haven’t been following.)
Current technologies that track consumers’ behavior when browsing the Web are often dropping cookies on users’ Continue reading
TagMan recently caught up with Andy Kahl Product Manager at Evidon, Ghostery’s parent company, to talk about their recent study: Biggest Lagger: The Top Ten Elements that Slow Your Internet Down (US), in which they tracked their GhostRank Panel volunteers to monitor the Internet and most third-party content. Out of nearly 800 companies they watch, they found the top 10 that lag the web browsing experience the most in the U.S.
Rob Silsbury, marketing director of online glasses retailer Glasses Direct is under no illusions as to the state of the retail environment in 2012.
Speaking at TagMan’s most recent client get together TagMeet 2, Silsbury said: “It’s going to be a pig of a year.” And none of the other retailers in the room looked ready to disagree.
So what does Glasses Direct plan to do about it? Given its focus is online, then drive its online channels hard. Efficiency is the overriding mission. But, that doesn’t mean the company isn’t prepared to invest to get as lean as possible. Silsbury has a couple of things in mind: Continue reading
We recently announced that our tag management platform has been chosen by more global travel and hospitality brands, including Holland America Line, a recognized world leader in premium cruising for nearly 140 years (see press release).
As Cyber Monday approaches, a lot of e-tailers are contemplating the ROI of social commerce. While full service social commerce, such as setting up a store on Facebook might be a viable move for big players, like Procter & Gamble with its Pampers store on the social site, for smaller businesses the major play lies in adding social plugins, such as “Like” or “Share,” to their e-commerce sites.
The truth is, consumers aren’t visiting social networks to do their shopping. A recent simplyZesty article reported that Forrester found that the conversion rate for Facebook stores was equal to that of standard e-commerce stores, at between 2-4%, while also attracting Continue reading
Sallie Stokes has joined TagMan from business social networking powerhouse LinkedIn. (See separate press release) Here she explains why.
Q: LinkedIn is an immensely successful company at a very exciting time. Why the switch?
A: I joined TagMan because of the huge opportunity to educate the market on how they can, not only save money, but also make money from tracking and understanding their ROI from their marketing budgets. In uncertain economic times, I am excited to take on the new challenge to help marketers make their budgets work smarter for them. Continue reading