What Web Analytics Tools Are Used Amongst the IR500?

Posted on April 4, 2012 by TagMan

Web analytics tags are one of the many tags that can be managed easily with a Tag Management System, and we have noticed the diversity and growth of them as we implement new tags for our clients or help them switch providers. Here Erin Polka shares her research on the growth of clickstream analytics.

Erin Polka, iPerceptions

Guest Blog by Erin Polka, Marketing Director, iPerceptions

In November 2011, we at iPerceptions analyzed the top 500 ret ail websites to determine how many were using web analytics tools. Online retailers are recognized leaders when it comes to integrating new web applications. A fast-growing, conversion-driven group, their choices often foreshadow those of other industries.

Our research found only 2% of IR500 is not using webanalytics tools with Google Analytics is still the major provider. But, interestingly we also found, the use of other, lesser-known clickstream and other web analytics tools is increasing. Let me share the 5 top charts of this research with you. Continue reading →

Getting ePrivacy Ready with Tag Management Webinar March 29, 2012

Posted on March 29, 2012 by TagMan

Consumer privacy laws are constantly evolving and with the EU ePrivacy Directive coming into effect, as well as the growing focus in the US by the Obama administration, 2012 will be a big year for change. Are you looking for technologies to support these changes? Look no further and join this webinar to learn more about the changing ePrivacy landscape, available solutions and specifically how tag management systems can help.

Join guest speaker Anthony Mullen, Senior Analyst at Forrester Research and Angus Glover Wilson, Chief Privacy Officer at TagMan for this 45-minute webinar Thursday, March 29, 2012 11:00 AM – 12:00 PM EDT where you’ll learn about:

• The legal imperative – timelines, EU developments (‘Cookie Directive’)
• The ePrivacy landscape – now and in the future
• The role cookies play – awareness and management
• Tag Management for ePrivacy compliance
• Top tips on what you can do to get ready

To register, click this link

Four Things Marketers Should Ask IT About Their Website’s Performance

Posted on March 21, 2012 by TagMan

Slow Loading Tags

According to a recent article in NY times Impatient Web-Users Flee Slow Loading Sites, 400 milliseconds is too long. Thirty-seven percent of consumers find performance issues when visiting a website unacceptable, and 86% of users will leave a site after having bad experiences, according to another study from Compuware.

When it comes to tracking what consumer’s are doing on websites, marketers need to use many third-party tags from web analytics, email, search, ad servers, online testing, behavioral targeting, social media, and more. These systems get very complex and often use Javascript which can slow pages down, making it harder to track conversions especially when the user experience has been compromised. See this Compuware Load Testing Infographic to view key findings from their survey and learn exactly how slow tags, that result in poor page performance, negatively impacts your bottom line. In fact we proved in our recent study that, “Just One Second Delay In Page-Load Can Cause 7% Loss In Customer Conversions.”

Continue reading →

Just One Second Delay In Page-Load Can Cause 7% Loss In Customer Conversions

Posted on March 14, 2012 by TagMan

A marketer’s ability to have their company’s website’s pages load quickly has direct impact on sales and ultimately on the bottom line. Page load times can impact the overall customer experience, as well as SEO as page speed determines your ranking when users search in a browser. According to the Aberdeen Group, a 1-second delay in page-load time equals 11% fewer page views, a 16% decrease in customer satisfaction, and 7% loss in conversions. And that sounds bad for business.

We partnered with the UK’s leading glasses e-tailor G lasses Direct to study page speed and conversion behavior. Our study enabled us to build a case for the true correlation between page speed and dollar values. Our findings substantiated the Aberdeen findings, where increases in page-load time significantly impacted conversion rates, dropping by 7%.

Continue reading →

Stéphane Hamel On Selecting A Tag Management System

Posted on March 7, 2012 by TagMan

The Tag Management System (TMS) space is growing steadily. Stéphane Hamel, Director of Strategic Services at Cardinal Path, recently wrote a blog post making sense of the field: “Five things to look for when selecting a Tag Management System.”

After defining tag management and its distinct benefits, Hamel went on to outline the five main things you should look at when considering a vendor including features, reliability, attribution, performance, and pricing model. Having worked with several TMS providers to implement the best tool to address individual client needs, he concludes by addressing the good, the bad, and the ugly of TMS. Have a read to get his take on this growing space.

Behind the scenes with TagMan

Posted on February 21, 2012 by TagMan

Tag Management is evolving rapidly and so is the technology and innovation behind it. That’s why we’ve launched Techblog: a look into TagMan’s technical adventures.

Fuelled by our very own (and very talented) technical team, TechBlog is dedicated to sharing how we tackle unique challenges through interesting solutions. Not only will you hear more about the magic that goes on behind the scenes at TagMan, but also our take on the latest ideas in the software community.

To kick things off, check out a special welcome post from Paul Cook, founder and CEO at TagMan.

You can also follow @TagManTech on Twitter.

How To Protect Your Site in the Era of Tag Bloat

Posted on February 16, 2012 by TagMan

We announced last week our exclusive partnership with Digital Fulcrum which now allows any tag to run through our tag management system asynchronously. Adam Figuiera discusses in this guest blog post the issues of 3rd party tags and what to consider.

Guest post by Adam Figuiera, Product Marketing Manager, Monetate

Adam Figueira

The web is awash in tags. From analytics to ad serving, website testing to channel optimization, marketers use an ever-increasing number of third-party solutions for improving and measuring the customer’s website experience–and to make the process for doing so easier.
But can too much of a good thing actually be bad? Indeed it can, and one might accurately term the last five years as the Era of Tag Bloat. However, the marketer’s challenges extend beyond just the number of tags necessary for running a modern website.

Like Dr. Jekyll and Mr. Hyde, website JavaScript tags can have split personalities–enhancing a marketer’s knowledge and the visitor’s experience when everything performs properly, but showing their evil side when things don’t go as planned. Continue reading →

TagMan Joins Forces With Digital Fulcrum To Accelerate Page Load

Posted on February 9, 2012 by TagMan

TagMan rehouses all of your site's third-party tags into one independent tag management system, loading only the necessary third-party tags when a customer visits your site ensuring faster page load times and better tracking of conversions.

TagMan’s Tag Management System already accelerated page-load times by optimizing its clients’ third-party tags with its its patent pending smart tag loading functionality, which serves tags asynchronously enabling them to load independently of the page content rather than blocking it. Now by combining forces with Digital Fulcrum we are able to offer brand marketers even faster page-load times along with a superior online experience for customers by extending this solution further to allowing synchronous tags to be executed asynchronously without modifying any code, which now enables TagMan to be used asynchronously with any third-party tag.

Learn more about the TagMan and Digital Fulcrum partnership in this announcement, “TagMan and Digital Fulcrum Join Forces To Optimize Performance of Legacy 3rd Party Tags.”

And be sure to download our recent white paper, “Smart Loading Tags To Accelerate Your Website’s Performance,” which focuses on research in synchronous tag acceleration – assessing opportunities for optimizing page-load times through tag acceleration methods, which can result in lower abandonment rates and a better user experience for customers online.

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