Q&A: Andy Kahl On Third-Party Tags, Page Load, Latency, And Site Performance

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TagMan recently caught up with Andy Kahl Product Manager at Evidon, Ghostery’s parent company, to talk about their recent study: Biggest Lagger: The Top Ten Elements that Slow Your Internet Down (US), in which they tracked their GhostRank Panel volunteers to monitor the Internet and most third-party content. Out of nearly 800 companies they watch, they found the top 10 that lag the web browsing experience the most in the U.S.

Biggest Lagger: The Top Ten Elements that Slow Your Internet Down (US) Continue reading →

Tag management helps Glasses Direct take on a gloomy-looking 2012

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Rob Silsbury, Marketing Director, Glasses DirectRob Silsbury, marketing director of online glasses retailer Glasses Direct is under no illusions as to the state of the retail environment in 2012.

Speaking at TagMan’s most recent client get together TagMeet 2, Silsbury said: “It’s going to be a pig of a year.” And none of the other retailers in the room looked ready to disagree.

So what does Glasses Direct plan to do about it? Given its focus is online, then drive its online channels hard. Efficiency is the overriding mission. But, that doesn’t mean the company isn’t prepared to invest to get as lean as possible. Silsbury has a couple of things in mind: Continue reading →

Holland America Line Improves Site Performance With Tag Management

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Holland America now using Tag ManagementWe recently announced that our tag management platform has been chosen by more global travel and hospitality brands, including Holland America Line, a recognized world leader in premium cruising for nearly 140 years (see press release).

Holland America Line has seen significant improvements by implementing TagMan’s Tag management system with Smart Tag Loading. Continue reading →

Getting Social e-Commerce Ready With Tag Management

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As Cyber Monday approaches, a lot of e-tailers are  contemplating the ROI of social commerce. While full service social commerce, such as setting up a store on Facebook might be a viable move for big players, like Procter & Gamble with its Pampers store on the social site, for smaller businesses the major play lies in adding social plugins, such as “Like” or “Share,” to their e-commerce sites.

The truth is, consumers aren’t visiting social networks to do their shopping. A recent simplyZesty article reported that Forrester found that the conversion rate for Facebook stores was equal to that of standard e-commerce stores, at between 2-4%, while also attracting Continue reading →

Q&A: Sallie Stokes, TagMan’s new head of European account management services

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Sallie Stokes new head of TagMan account management team

Sallie Stokes has joined TagMan from business social networking powerhouse LinkedIn. (See separate press release) Here she explains why.


Q: LinkedIn is an immensely successful company at a very exciting time. Why the switch?

A: I joined TagMan because of the huge opportunity to educate the market on how they can, not only save money, but also make money from tracking and understanding their ROI from their marketing budgets. In uncertain economic times, I am excited to take on the new challenge to help marketers make their budgets work smarter for them. Continue reading →

The Value Of Search and Social Retargeting With Smart Tag Management

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The landscape of advertising and targeting is changing rapidly. Targeting and personalization are becoming more and more critical to how we target audiences online.

Our VP of Product Marketing, Maggie Neuwald recently participated in a webinar “The Future of Data and Media in 2012″ with Chango, the leader in search retargeting, and m6d (Media6Degrees), a marketing technology company that Continue reading →

eMetrics Wrap-Up: Jim Sterne On Tag Management, Big Data, And Analytics

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Jim Sterne at the TagMan Booth at eMetrics New York

We recently caught up with Jim Sterne, the Founder of the eMetrics Marketing Optimization Summit to talk about what happened at the event in New York and what’s happening in the industry overall.

Q:  What were some of the a-ha moments of eMetrics New York for you this year?

A: We are actually maturing as an industry. More Continue reading →

The Evolution of Tag Management Part 2

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We recently posted “The Evolution of Tag Management,” where we took a closer look at the tag management solutions that emerged over time–from pixel piggy backing to a container tag to the universal tag, and finally to Tag Management Systems (TMS).

Continue reading →

Infographic: Why Isn’t Online Shopping More Social?

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With the assistance of Ghostery, we’ve put together some data showing that social plug-in adoption among IR500 websites lags far behind adoption among all top sites. While 50% of all sites have a Facebook plug-in and 42.5% have a Twitter plug-in, it turns out that only 31% of the IR500 have any social plug-in at all (see our infographic after the jump).

This despite evidence that shoppers are becoming increasingly social, with 58% of online consumers having “followed” a retailer through Facebook, Twitter or a retailer’s blog.

While e-commerce sites generally feature less shareable content than publishers, we have to wonder if Continue reading →

Making The Case For Client-Side Tag Management vs Server-Side

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In a recent Adotas article , Maggie Neuwald, Vice President of Product Marketing and Partnerships for TagMan, explored “Why Client-Side Tag Management Is Still Important.”

“It’s worth noting that server-side container tags can be managed and optimized through a client-side tag management system, but the inverse is not true. This is a primary reason we continue to focus so heavily on client-side performance at this point in time, rather than Continue reading →