TagMan has played a pivotal role in a new report from the IAB, which explores attribution and customer conversion journeys in the retail sector.
We were delighted to provide the IAB 
with the data and analysis for this latest research. It forms the heart of the report and shows the true path to sale for retailers.
Using the full conversion path and non-converting data feed reports for leading UK retailers TagMan partnered with the IAB to investigate the following key areas: Continue reading
As the first and most advanced tag management system in the industry, TagMan knows firsthand how complex tagging has become over the years. Which is why we’re thrilled to unveil our infographic on the history of tags, which offers a tag and Internet timeline to illustrate how tags have evolved since 1993, when search engine bots began indexing entire web pages to enable effective searching. As time has gone on, the Internet has grown leaps and bounds, becoming increasingly complex, which has inevitably increased the number of tags that companies have running on their websites. Continue reading
Get your reading-on! Econsultancy has released their 2012 “Tag Management Buyer’s Guide,” which provides in-depth profiles of the various tag management vendors, an overview of market trends and a look into the strengths, weaknesses, opportunities and threats of the tag management industry.
We were excited to be one of only a handful of 
companies that were in category leader positions in both how we’re viewed as a company as well as our business model. As the first global enterprise tag management platform, we at TagMan are dedicated to providing the industry’s most mature and proven platform, and currently support over 200 unique third party vendor tags, more than any other offering available on the market today. Continue reading
Policies like the EU Privacy Directive, (effective in the U.K. from this Saturday, May 26th), and U.S. Do-Not-Track related bills are swiftly gaining traction. Companies and online marketers will be under a microscope to ensure they are respecting consumers’ tracking wishes and keeping their personal information protected. They will now have to work closely with third party tracking vendors to ensure the right tags are being added, removed, and managed in compliance with these new laws and regulations.
The real question is, do marketers truly understand the impact tags and tracking tools on their webpage will have on their brand and compliance with privacy laws? Continue reading
We hosted the TagMeet ePrivacy Summit in London last week and we were delighted to be joined by three brilliant speakers, Nick Stringer of IAB, Damian Scragg of Evidon and Bill Beckler of TagMan customer lastminute.com – all of whom touched on some hot button issues regarding privacy and the new EU Privacy Directive to be enforced on May 26th.
Nick Stringer
The summit kicked off with Nick Stringer’s presentation, “Preparing for the revised ePrivacy directive.” Nick, who serves as the IAB’s Director of Regulatory Affairs, gave a concise glimpse of the EU Privacy Directive, why it’s being enforced, and what businesses need to do to be compliant. Nick advised that in order for the UK to continue as the most advanced internet economy in the world, customer data must be used responsibly and transparently to empower the consumer. Businesses should know what’s going on, be clear and transparent, deliver prominence, and know that “context is king!”
Damian Scragg
Evidon knows all about empowering the customer. Just ask Damian Scragg, managing director at Evidon (our new partner). Evidon has done the impossible – making privacy “sexy” by empowering consumers and businesses to see, understand and control data online. In light of the upcoming EU Directive, Damian advises businesses to audit and continually monitor tracking across sites, review privacy policies and consider a cookie policy, and deploy consent solutions.
Bill Beckler
The summit wrapped up with Bill Beckler, Manager of Marketing Analytics at lastminute.com, who had an interesting take on the EU Directive: The new Privacy Directive isn’t at all a negative! It’s actually a great opportunity for website owners/ecommerce executives to provide clarity and information around what’s happening behind the scenes of web pages (i.e. tracking, cookies, etc.)
It was clear from the presentations that Tag Management can play a huge role in how website owners handle ePrivacy and companies will need to get smart on how they manage their cookies and tags if they’re going to comply with new privacy directives. In light of all this, what makes TagMan a great tool is that it makes compliance with privacy laws and directives seamless. It was great to hear from a TagMan client that unlike the archaeological dig it may be without Tag Management, TagMan makes auditing easy and clear to understand.
Check out the presentations by clicking here.
With the UK’s European Union (EU) E-Privacy Directive coming May 26, and similar US privacy laws still pending, many etailers are concerned about compliance.
At the heart of this privacy issue, are a website’s tags, cookies, and data collection and how etailers will manage consumers opting out of online tracking by putting “do-not-track” capabilities in place. Fortunately, tag management systems enable advertisers to control all data-driven vendors in one place, thereby ensuring that best practices are met across the board. When it comes to TagMan, our system has do-not track built in from the start, enabling marketers to comply with the opt-out promises that the various laws and regulations require, and still continue to use tracking systems that don’t require such opt-outs. Here Virgin Atlantic talks about how they use tag management to manage their ePrivacy compliance. Continue reading
Today, we
are pleased to announce our partnership with Evidon, a company with an established reputation for providing privacy and compliance solutions to digital clients.
Our customers want the ability to manage their tag and cookie data activities seamlessly and efficiently. Thanks to this new partnership, our customers can customize the privacy messaging and functionality they offer to their website visitors, specified to their business needs. We believe users will benefit from this privacy tool, which will let them control their data collection preferences.
As our CEO, Paul Cook, explains, “This partnership enables us to combine the best of both systems and offer a highly sophisticated, integrated privacy tool for our clients. The new ePrivacy Directive and other privacy regulations around the globe will make website owners directly responsible for the control of tags and cookies related to privacy. We want our client to have full control through this tool in order to remain compliant.”
Check out this diagram that explains the partnership or check out our press release for more details.
Consumer privacy laws are constantly evolving and with the EU ePrivacy Directive coming 
into effect, as well as the growing focus in the US by the Obama administration, 2012 will be a big year for change. Our recent webinar featuring Forrester Research highlighted what you should know about the changing ePrivacy landscape, available solutions and how tag management can help.
Here Anthony Mullen, Senior Analyst at Forrester Research and Angus Glover Wilson, Chief Privacy Officer at TagMan answer your questions from the presentation on Thursday, March 29, 2012.
Web analytics tags are one of the many tags that can be managed easily with a Tag Management System, and we have noticed the diversity and growth of them as we implement new tags for our clients or help them switch providers. Here Erin Polka shares her research on the growth of clickstream analytics.
Erin Polka, iPerceptions
Guest Blog by Erin Polka, Marketing Director, iPerceptions
In November 2011, we at iPerceptions analyzed the top500 retail websites to determine how many were using web analytics tools. Online retailers are recognized leaders when it comes to integrating new web applications. A fast-growing, conversion-driven group, their choices often foreshadow those of other industries.
Our research found only 2% of IR500 is not using webanalytics tools with Google Analytics is still the major provider. But, interestingly we also found, the use of other, lesser-known clickstream and other web analytics tools is increasing. Let me share the 5 top charts of this research with you. Continue reading
Consumer privacy laws are constantly evolving and with the EU ePrivacy Directive coming into effect, as well as the growing focus in the US by the Obama administration, 2012 will be a big year for change. Are you looking for technologies to support these changes? Look no further and join this webinar to learn more about the changing ePrivacy landscape, available solutions and specifically how tag management systems can help.
Join guest speaker Anthony Mullen, Senior Analyst at Forrester Research and Angus Glover Wilson, Chief Privacy Officer at TagMan for this 45-minute webinar Thursday, March 29, 2012 11:00 AM – 12:00 PM EDT where you’ll learn about:
• The legal imperative – timelines, EU developments (‘Cookie Directive’)
• The ePrivacy landscape – now and in the future
• The role cookies play – awareness and management
• Tag Management for ePrivacy compliance
• Top tips on what you can do to get ready
To register, click this link