Category Archives: web analytics

Q&A: Webtrends Alex Yoder on Analytics and Independent Tag Management, Part 2

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In part 1 of this two-part interview, Alex Yoder, CEO of Webtrends, discussed his company’s current success and what’s happening in mobile analytics. In this installment, he talks about the importance of an independent tag management system and what he sees happening in the space overall.

Q: Both Coremetrics and Omniture have recently announced their Tag Management Systems (TMS). Why hasn’t WebTrends built a TMS?

A: I speak to many, many clients who feel trapped by their current vendor, simply because that vendor’s tag is on their site and the client is concerned that it will be too difficult to retag. Continue reading →

Q&A: Webtrends Alex Yoder on Analytics and Independent Tag Management, Part 1

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Web trends, Alex YoderAs CEO of Webtrends, Alex Yoder is responsible for worldwide operations and the overall strategic vision of the company. Since joining Webtrends in 2000, he has focused on expanding the brand and delivering business value to global enterprises. Prior to Webtrends, Alex served as Vice President of Sales for Touch Clarity, a behavioral targeting company.

To say that he fully understands web analytics and where the industry is headed is an understatement. We recently caught up with him to discuss how his business is doing, how mobile analytics is growing, and the importance of an independent tag management system. Continue reading →

eMetrics Wrap-Up: Jim Sterne On Tag Management, Big Data, And Analytics

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Jim Sterne at the TagMan Booth at eMetrics New York

We recently caught up with Jim Sterne, the Founder of the eMetrics Marketing Optimization Summit to talk about what happened at the event in New York and what’s happening in the industry overall.

Q:  What were some of the a-ha moments of eMetrics New York for you this year?

A: We are actually maturing as an industry. More Continue reading →

Tag Management: Jason Thompson on Build vs. Buy

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In a recent conversation with Harry and David’s director of online marketing, Shanti Shunn reminisced about the days when, if you wanted tag management you built your own solution in-house.

It can be hard to believe, but build vs. buy is still a debate in a variety of tech circles. This came to mind recently when we watch a video posted by analytics expert Jason Thompson in which he debates the merits of roll-your-own analytics systems. Continue reading →

Q&A: Gary Angel on Page Load Performance and Tag Management, Part 2

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Gary Angel is president and CTO of Semphonic, a consultancy that helps companies improve web analytics implementations. Together with Tagman CEO Paul Cook, he’ll present a webinar on Thursday, Sept. 29 entitled “Accelerate Your Website, Accelerate Your Sales”. We caught up with Gary to learn more about what he’ll be discussing, and who should sign up to participate. Continue reading →

Q&A: Stéphane Hamel on Tag Management – Part 2

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In Part 1 of this two-part interview, Stéphane Hamel discussed tag management from the perspective of web analytics and implementation. This week he looks into the future and discusses where tag management might be headed.

Q: What’s the future of tag management?

A: Maybe it’s making it even easier for marketers. In my dreams, making it possible to drag and drop pieces of the puzzle. A visual tagger, maybe, that hides all the complexity of the actual code behind it. Continue reading →

Web Site Acceleration Webinar: A Sneak Peek with Gary Angel

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Gary Angel is president and CTO of Semphonic, a consultancy that helps companies improve web analytics implementations. Together with TagMan CEO Paul Cook, he’ll present a webinar on Thursday, Sept. 29 entitled Accelerate Your Website, Accelerate Your Sales.

We caught up with Gary to learn more about what he’ll be discussing, and who should sign up to participate. This is the first of a two-part interview. Continue reading →

Q&A: Stéphane Hamel on Tag Management – Part 1

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The word “guru” is an overused one, but when it comes to web analytics, Stéphane Hamel is undisguisedly worthy of the title. An all-round online analytics advocate, Stéphane is also director of strategic services at Cardinal Path, an educator and a prolific speaker.

We caught up with him to discuss tag management in the context of web analytics, organizational change, and implementation best practices. Continue reading →

Need a Tag Management System? Find Out with Forrester’s 6-Step Assessment Framework

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For better or for worse, JavaScript-based web measurement is here to stay.

JavaScript tags have become a cornerstone of code for Web analytics, online testing, behavioral targeting, affiliate marketing, ad serving, search marketing, and more. Without an efficient, flexible and adaptive tag management system, managing what can easily become dozens and dozens of individual pieces of code can become, according to a recent report on tag management from Forrester Research: Continue reading →

Five Reasons Why Complex Web Sites Benefit from a Tag Management System

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When Forrester Research took a look at tag management in a recent report, they identified five benefits to implementing a tag management system, particularly for organizations with complex web sites. Following, the benefits of tag management to site owner, as identified by Forrester:

Accuracy. A tag management system deploys consistent analytics tags on all pages. Across the board, analytics become more consistent, relevant and accurate. Continue reading →