What Web Analytics Tools Are Used Amongst the IR500?

Posted on April 4, 2012 by TagMan

Web analytics tags are one of the many tags that can be managed easily with a Tag Management System, and we have noticed the diversity and growth of them as we implement new tags for our clients or help them switch providers. Here Erin Polka shares her research on the growth of clickstream analytics.

Erin Polka, iPerceptions

Guest Blog by Erin Polka, Marketing Director, iPerceptions

In November 2011, we at iPerceptions analyzed the top 500 ret ail websites to determine how many were using web analytics tools. Online retailers are recognized leaders when it comes to integrating new web applications. A fast-growing, conversion-driven group, their choices often foreshadow those of other industries.

Our research found only 2% of IR500 is not using webanalytics tools with Google Analytics is still the major provider. But, interestingly we also found, the use of other, lesser-known clickstream and other web analytics tools is increasing. Let me share the 5 top charts of this research with you. Continue reading →

Stéphane Hamel On Selecting A Tag Management System

Posted on March 7, 2012 by TagMan

The Tag Management System (TMS) space is growing steadily. Stéphane Hamel, Director of Strategic Services at Cardinal Path, recently wrote a blog post making sense of the field: “Five things to look for when selecting a Tag Management System.”

After defining tag management and its distinct benefits, Hamel went on to outline the five main things you should look at when considering a vendor including features, reliability, attribution, performance, and pricing model. Having worked with several TMS providers to implement the best tool to address individual client needs, he concludes by addressing the good, the bad, and the ugly of TMS. Have a read to get his take on this growing space.

Q&A: Webtrends Alex Yoder on Analytics and Independent Tag Management, Part 2

Posted on January 11, 2012 by TagMan

In part 1 of this two-part interview, Alex Yoder, CEO of Webtrends, discussed his company’s current success and what’s happening in mobile analytics. In this installment, he talks about the importance of an independent tag management system and what he sees happening in the space overall.

Q: Both Coremetrics and Omniture have recently announced their Tag Management Systems (TMS). Why hasn’t WebTrends built a TMS?

A: I speak to many, many clients who feel trapped by their current vendor, simply because that vendor’s tag is on their site and the client is concerned that it will be too difficult to retag. Continue reading →

Q&A: Webtrends Alex Yoder on Analytics and Independent Tag Management, Part 1

Posted on December 14, 2011 by TagMan

As CEO of Webtrends, Alex Yoder is responsible for worldwide operations and the overall strategic vision of the company. Since joining Webtrends in 2000, he has focused on expanding the brand and delivering business value to global enterprises. Prior to Webtrends, Alex served as Vice President of Sales for Touch Clarity, a behavioral targeting company.

To say that he fully understands web analytics and where the industry is headed is an understatement. We recently caught up with him to discuss how his business is doing, how mobile analytics is growing, and the importance of an independent tag management system. Continue reading →

eMetrics Wrap-Up: Jim Sterne On Tag Management, Big Data, And Analytics

Posted on November 9, 2011 by TagMan

Jim Sterne at the TagMan Booth at eMetrics New York

We recently caught up with Jim Sterne, the Founder of the eMetrics Marketing Optimization Summit to talk about what happened at the event in New York and what’s happening in the industry overall.

Q: What were some of the a-ha moments of eMetrics New York for you this year?

A: We are actually maturing as an industry. More Continue reading →

Tag Management: Jason Thompson on Build vs. Buy

Posted on October 5, 2011 by TagMan

In a recent conversation with Harry and David’s director of online marketing, Shanti Shunn reminisced about the days when, if you wanted tag management you built your own solution in-house.

It can be hard to believe, but build vs. buy is still a debate in a variety of tech circles. This came to mind recently when we watch a video posted by analytics expert Jason Thompson in which he debates the merits of roll-your-own analytics systems. Continue reading →

Q&A: Gary Angel on Page Load Performance and Tag Management, Part 2

Posted on September 22, 2011 by TagMan

Gary Angel is president and CTO of Semphonic, a consultancy that helps companies improve web analytics implementations. Together with Tagman CEO Paul Cook, he’ll present a webinar on Thursday, Sept. 29 entitled “Accelerate Your Website, Accelerate Your Sales”. We caught up with Gary to learn more about what he’ll be discussing, and who should sign up to participate. Continue reading →

Q&A: Stéphane Hamel on Tag Management – Part 2

Posted on September 15, 2011 by TagMan

In Part 1 of this two-part interview, Stéphane Hamel discussed tag management from the perspective of web analytics and implementation. This week he looks into the future and discusses where tag management might be headed.

Q: What’s the future of tag management?

A: Maybe it’s making it even easier for marketers. In my dreams, making it possible to drag and drop pieces of the puzzle. A visual tagger, maybe, that hides all the complexity of the actual code behind it. Continue reading →

Web Site Acceleration Webinar: A Sneak Peek with Gary Angel

Posted on September 13, 2011 by TagMan

Gary Angel is president and CTO of Semphonic, a consultancy that helps companies improve web analytics implementations. Together with TagMan CEO Paul Cook, he’ll present a webinar on Thursday, Sept. 29 entitled Accelerate Your Website, Accelerate Your Sales.

We caught up with Gary to learn more about what he’ll be discussing, and who should sign up to participate. This is the first of a two-part interview. Continue reading →

Q&A: Stéphane Hamel on Tag Management – Part 1

Posted on September 7, 2011 by TagMan

The word “guru” is an overused one, but when it comes to web analytics, Stéphane Hamel is undisguisedly worthy of the title. An all-round online analytics advocate, Stéphane is also director of strategic services at Cardinal Path, an educator and a prolific speaker.

We caught up with him to discuss tag management in the context of web analytics, organizational change, and implementation best practices. Continue reading →

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